30/10/2026
October saw AI go after everyone’s content. Meta wants publishers’ posts to help train its models, Reach PLC has signed up to Google’s news AI pilot, and AI Overviews now sit on more than 8 in 10 US brand searches. In PPC, Google Ads has given us better…
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30/09/2026
With the impact of Google Ads’ August update being felt, Google’s fourth spam update of the year underway and more job losses across Reach PLC, things haven’t been settled in September. Authentic and human-written content is still king though, with Google’s SAFE system aiming to seek and destroy AI spam,…
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28/08/2026
In July, Google and Meta began forcing transparency on AI generated content. Now, Snapchat has stopped platforming content created entirely with AI, and the EU’s latest AI Act has forced Claude to add watermarks to content. Plus, with Google surfacing tools in AI Overviews, we explain how to create truly…
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31/07/2026
June’s trends continue into July, with Google and Meta forcing transparency around AI generated content, and Qwoted saying it has banned hundreds of PR agencies, executives and ‘experts’ who use AI dishonestly. Google has rolled out new trust signals for its Open Knowledge Format, and Threads has rolled out parental…
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30/06/2026
June brings a big slam for AI generated content, as the latest Core Algorithm Update shakes things up. The UK’s Competition and Markets Authority has given websites the power to remove themselves from Google’s AI summaries in UK search results, and will make Google provide greater transparency around how rankings…
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29/05/2026
May saw Google Marketing Live 2026 take place, with many announcements off the back of it. Elsewhere, TikTok are following in the footsteps of Meta by offering a paid, ad-free option, and two of Switzerland’s finest watch brands stirred up a storm on the streets. And Google’s second core algorithm…
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30/04/2026
Our headline today – it seems like for the best part of a year, Google has been incorrectly logging impressions. Oh dear. Elsewhere, they’re cracking down on spam reviews across Maps, and have sunsetted Dynamic Search Ads in favour of AI Max, a move we saw coming since 2025. Snapchat…
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31/03/2026
Two algorithm updates. A plethora of new automations in Google Ads. And Meta shuffling prices and metrics. It was all going on in March. In sub-9 mins, this is everything you need to know that changed the performance marketing landscape in the last month. SEO Digital PR…
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27/02/2026
Anyone can say they’re the best. Thankfully, Google is at last cracking down on the performance of self-promoting listicles – a win for cleaning up the industry. Elsewhere, we look at the potential impact of more countries rolling out teen social media bans, and Google’s change to the…
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