Boost Your E-commerce SEO
Running an e-commerce site comes with its challenges, and one critical aspect that often gets overlooked is SEO. Simple mistakes can have a significant impact on your site’s ranking and, consequently, your sales. In this article, we’ll dive into some of the most common e-commerce SEO mistakes and how to steer clear of them to maximise your online visibility.
1. Duplicate Header Tags Can Hinder Your Ranking
Duplicate H1 tags might seem harmless, but they can impede your search engine rankings. This often occurs when similar categories exist within the same website. Combat this by using more descriptive H1 tags. For example, instead of having ‘Adidas trainers’ as the H1 tag in both the male and female sections, go for ‘Mens Adidas trainers’ and ‘Womens Adidas trainers’ to enhance clarity.
2. Keep Out-of-Stock Pages Live
When a product is temporarily out of stock, resist the urge to delete the page. Removing pages takes away the ranking you’ve worked hard to achieve. Keep the page live even if it’s temporarily out of stock. This way, your ranking remains intact, and when the product is back in stock, you won’t have to start from scratch.
3. Optimise Internal Linking for Better Discovery
Internal links play a crucial role for Technical SEO in helping search engines discover your website’s pages, products, and blog posts. Integrate key products into related products or best-seller sections across multiple pages. This practice enhances the ranking of these products in search results.
4. Say No to Filters, Yes to Landing Pages
Common filters on e-commerce websites often use query strings that aren’t fully crawlable by search engines. Opt for optimised landing pages with the correct URL structure and supporting content. This strategic move will significantly improve your ranking for specific terms.
5. Trim the Fat: Don’t Crawl Unnecessary Pages
Your site should be lean and mean. Avoid unnecessary pages like the basket, checkout, and wishlist from being crawled and indexed in search results. Block these pages to ensure that search engines focus on crawling and ranking the pages that truly drive traffic.
Avoiding these common e-commerce SEO mistakes can make a substantial difference in your site’s performance. Implement these strategies, and you’ll likely see an improvement in your rankings and, ultimately, your sales.
For more personalised assistance with your SEO strategy, don’t hesitate to reach out to Dark Horse.