Shopify SEO: Avoid These Common Mistakes
Running a Shopify store? Great! But are you making the most out of your SEO efforts, or are you unknowingly sabotaging your own success? Let’s dive into the most prevalent Shopify SEO mistakes and how you can steer clear of them to boost your online visibility and sales.
1. Collection URLs: A Crawl Budget Drain
Linking directly to products using collection URLs may seem convenient, but it’s a common SEO pitfall. This practice not only wastes your crawl budget but also hampers the chances of your products appearing in search results. Opt for direct links to product URLs to enhance visibility and authority.
2. Specific Landing Pages Matter
While showcasing all your trainers on one page is convenient, it’s not the best for SEO. Create specific landing pages for key terms like ‘Nike’ or ‘Adidas trainers.’ This targeted approach aligns with search intent, boosting your chances of ranking higher for relevant searches.
3. Harness the Power of Internal Links
Don’t underestimate the impact of internal links. Sprinkle related product sections and bestsellers across your site to create a network of internal links. This not only enhances user experience but also improves the ranking of your key products in search results.
4. Strategic Placement of Content
How you place content on collection pages matters. Whether at the top or bottom, it can impact user experience and search engine crawlers. Consider the split method, sandwiching short content at the top and supporting content at the bottom, for optimal results.
5. Image Optimisation is Non-Negotiable
Images play a crucial role in page loading times. Slow-loading pages can drive users away and result in revenue loss. Optimize images by converting them to the WEBP standard and using scaled images for different devices. Implement lazy loading to enhance page speed metrics further.
These are the top five Shopify SEO blunders to be wary of. If you find yourself struggling or need expert assistance, don’t hesitate to reach out to Dark Horse. We’re here to help you navigate the intricate world of SEO for your Shopify store.