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How can keywords be integrated into SEO content effectively?


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Emma Stretton
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Keywords are a crucial part of any successful SEO strategy. Integrating keywords into your content effectively is one of the tried and tested ways to boost your website’s visibility and drive more organic traffic. A scattergun approach won’t do though, you need to use keywords in a way that actually benefits your SEO efforts. Let’s run through some strategies on how to integrate keywords into your content for maximum effect.

1. Keyword research


You need to actually have some keywords before you can get going creating any SEO content. Keywords should be relevant to your target audience so you need to identify the words or phrases users are typing when searching for products or services similar to yours. There are lots of keyword research tools available, like Semrush and AHrefs to help you discover the most relevant and high-performing keywords for your industry.

2. Be natural


Once you have your content strategy sorted and have decided on your target keywords, it’s important to use them naturally throughout the content. Overloading your content with keywords, or keyword stuffing, as it’s commonly known, is a blatant attempt to manipulate search engines and just doesn’t work. Instead, focus on good content, keywords that flow naturally and providing value to the user. 

3. Meta tags and headers


As well as using keywords throughout your actual content, make sure to optimise your meta data and headers too. This means using relevant keywords in your page titles, meta descriptions and header tags. Header tags are the H1, H2, H3 things you see and are basically headings and subheadings. Search engines use all of these things to understand what your content is about, and to decide if it’s relevant and valuable to people searching around those topics. 

4. Create helpful content


As much as keywords are important for SEO, the priority should be to create content that is helpful and valuable to the user. When you deliver high-quality engaging content you increase your website’s experience, expertise, authority and trust (or E-E-A-T as it’s called in the biz). By providing content that is informative and useful, you can increase user engagement with visitors spending more time on your website – another good way to boost your rankings.

5. Optimise images


When it comes to improving SEO content, keywords can even be integrated into your website’s images and multimedia. When uploading pictures or videos, use descriptive file names and alt text that contain your focus keywords. This can help improve the visibility of your images in search engine results and therefore, drive additional traffic to your website.

6. Review and evaluate 


With SEO content, keywords are an ongoing process. Analyse the performance of your keywords and check how your content and your website is doing. Use analytics tools, such as Google Analytics, to look at things like dwell time, keyword rankings and click through rates. You can then update your content accordingly and plan new content on topics that you know drive traffic.

Content + Keywords = Dark Horse

Effectively using keywords in your SEO content is essential if you’re hoping to make it to the top spot on Google. They help increase your site’s organic visibility and attract traffic that hopefully goes on to convert. This, alongside Tech SEO and Digital PR, can really push your website ahead of its competitors. The best way to integrate all of this for ultimate SEO success, is to use experts who can identify keywords in their sleep. If you want to get the most value from your content and SEO efforts, contact Dark Horse.  


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