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Shopify PPC agency

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Unlock the power of
paid ads.

We are the shopify PPC agency that doesn’t settle for second-rate marketing. Our PPC experts have the experience and expertise to strategise, implement and track killer campaigns to drive more traffic to your websites. And make your business more money than you’d ever expect. Pull away from the vultures waiting for your business to drop dead and summon the shadows to become the dark horse they never expected.

Find your people.

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What is Shopify PPC?

Shopify PPC involves setting up, running and monitoring PPC (pay-per-click) ads through a publisher such as Google, Bing or other search engines. You will only pay the publisher when your ad is clicked on by a potential customer. PPC ads are one of the first things people will see on most search engines, so you want to make sure they are done right. Otherwise, what’s the damn point?

Proper shopify PPC management requires vigilance. If you’re not constantly monitoring and re-optimising your PPC campaigns, you might as well be setting fire to your hard earned cash. That’s where we come in. Don’t waste your time and money figuring out how to set up shopify ads, allowing potential customers to slip through your fingers. Our goal is simple. We want to make you money. So, let us.

Shopify ads can make a huge difference to your revenue. Go off the beaten path and find the experts who make you money without fleecing you. Our team is here to help make you money and beat back the competition.

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Shopify PPC services to frighten your competition

We are a Shopify PPC agency that doesn’t care about vanity metrics.You’re not in the game to get impressive stats. They won’t pay your costs or help your business grow. Beware of the silver-tongued devils. They’ll say anything to get your money, and they won’t lose sleep over it.

Our experts in shopify PPC management will put your business right where it needs to be. In front of your customers. We use the right adverts and campaigns to put your money to work by bringing people to your store who will buy your products.

You can’t let up for a moment with Shopify Google ads. We know that better than anyone. Constant vigilance is required to stay at the front of the crowd. That’s what we do. Our team thrives on success, and with us you’ll be the dark horse on the winning path.

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Before we start any campaigns, our PPC experts will conduct thorough keyword research and a competitor analysis of your business. We uncover all the skeletons in the closet to see who you are up against and what Shopify ads perform best for your target goals and audience. We’re all about the forensic approach at Dark Horse. It’s in our DNA.

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Our forensic analysis will be developed into a clear Shopify PPC strategy that is designed to meet your goals and make you money.  It’s not as simple as setting up ads and letting them run. That’s a surefire way to burn your precious cash.

We use every type of paid advertising in our arsenal to build you a strategy that will succeed. This can include Search Ads, Shopping Ads, Display Ads and Retargeting Ads. Our PPC experts will decide what plan is best for you and will communicate these plans and set budgets with you throughout your campaign.


Once you have signed-off our stellar strategy, we will create and implement your Shopify PPC campaigns for you. This includes setting up Shopify Google ads conversion tracking so we can carefully monitor the performance of your campaign.

We know effective Shopify PPC management is both proactive and reactive. Our PPC experts use real-time insights to track your campaigns and make sure you get the most bang for your buck. We don’t sit back and watch. We don’t let your money pour down the drain. We’re not those kinds of know-it-alls.


You can’t hide with Shopify PPC. You’re making sales or you’re not. Too many lurk in the shadows, using vanity metrics to make things look better than they are. The bottom line is simple. No sales means no money.

Monthly reports keep you in the loop. We continuously identify opportunities to optimise your Shopify ads based on performance data so that your campaigns are driving the best results possible. We know the digital streets inside and out. We know what you care about, and we tell you straight – the good and the bad.  You’ll always see the way forward with us, and you can see exactly when changes are made each month when those sales pick up.

Choose the Shopify PPC Experts

This is the braggy bit. We have 63 years of combined experience among our Shopify PPC experts and we’re a Google Premier Partner in the top 3% in the UK. So it’s safe to say we know what we’re damn well doing. (Don’t believe us? Take our PPC Ad:versity PPC course and find out).

We have experience in all forms of Shopify ads so we know how to help your business stand out in an overcrowded market:

  • Search ads
  • Shopping ads
  • Display ads
  • Retargeting ads
  • Competitor research
  • Conversion tracking

We’re here to make you a winner. We know how tough the market is. We know what it takes for you to rise above the crowd. The streets are cold and dark, but when you open your doors, people will come to you for warmth. Once they’re with you, we want them to stay. That’s what a good Shopify PPC agency can do.

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Shopify ads that get results

We performed some Shopify PPC magic on e-commerce clothing company, Avenue85.They presented Dark Horse with a challenge: Raise performance significantly to a minimum of 6x ROI, maximise revenue from 25 brands and achieve a cost of sales equal or better than Amazon. We accepted.

Our Shopify Ads experts nailed down a 11824% increase in conversions and a whopping  16,056% increase in revenue through our forensic approach. We’ll pause for the applause now.

Don’t be taken in by smooth talkers and empty promises. They won’t help your business thrive. Your competitors won’t wait for you to get it right. They’ll take your customers without remorse, and use them to stay one step ahead of you. Don’t let them.

Your competitors are already one step ahead. Don’t be left behind. Enter the race and lead the way. Your customers are waiting.

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