Background Texture

Blogging a Dark Horse

Banner Rip
Background Texture
Footprint Mobile
A vintage fountain pen scribbles 'HA' in ink, a dark, obscured figure watches. The only joke is your current SEO.

24/02/2025

Adele Halsall

We need to talk about Alan

Dark Horse has a new set of hands on the reins.  Starting 2025, John Keating has been unceremoniously booted into the position of CEO and founder where he can work on the ‘vision’ of the agency at a safe distance. Alan Reeves has taken…

view

18/07/2024

Adele Halsall

What are reciprocal links in SEO?

You’re typing away; you’ve searched ‘how to create reciprocal link’ or something to that effect. You’re inundated with information, most of it utter waffle or jargon when all you want is clarity and answers. Well, the Dark Horse collective are here…

view

18/07/2024

10 Common mistakes to avoid in content marketing

Content marketing is your golden ticket to engaging audiences, driving traffic, and building brand loyalty. Yet, too often we see a trail of destruction left behind as many attempt to create and market content they think looks good but ultimately, is a huge…

view

11/07/2024

What is cloaking in SEO?

In the world of search engine optimisation (SEO), there are various techniques and strategies that website owners use to improve their rankings on search engine results pages (SERPs). One such technique is cloaking, which has drawn both attention and controversy in…

view

Why video is critical in your Marketing strategy

Video marketing is a powerful tool that businesses can use to attract and engage their target audience. It involves the creation and distribution of videos that convey information, showcase products and tell stories in a compelling manner. Video marketing allows businesses to connect with their audience on a…

view