Ink Splatter
Background Texture

Festive feelings

Banner Rip
Banner Sub Image

Christmas Tree World designs and sells artificial Christmas trees and decorations. Focusing on realistic looks, speedy delivery and a range of styles, colours and shapes for any home.

Dark Horse took over Christmas Tree World from a “top-drawer” agency, where results had stagnated, and it wasn’t receiving the service it expected. Christmas Tree World had a specific, highly seasonal product to sell and needed a company that could react to the market to build brand recognition and deliver fast growth in a limited time period. Dark Horse rose to the challenge.

Background Texture

Turning the light back on

Dark Horse was systematic in its approach. It had 5-months to deliver success and growth had to be tangible to the bottom line. First off, content was considered. A heavy emphasis was placed here. It needed to be wholesome and reflect the goodwill of the festive period.

A mixture of static and video was used and research showed to tailor it towards families/mothers of households looking to create the perfect Christmas. Spend was analysed from previous years and scaled up to be 82% higher in the first 2-weeks than the previous year in order to maximise performance.

Given the short time frame, the overall result was an increase in revenue. Dark Horse didn’t stop there. In preparation for the next campaign, it has already communicated a comprehensive plan centered around increasing content and use of conversion API.

Background Texture

“Clued up and on the ball. Very happy with the planning, execution and results”

Head of Marketing, Christmas Tree World

The angel on top

Combining creativity with forensic data analysis led to the launch of Christmas Tree World’s New Year sale 4-days earlier than the previous year. This resulted in an additional £52k revenue being generated.

The front-loaded spend during the first two weeks of the January campaign resulted in an increase of 207% attributed revenue.

Background Texture

The results speak for themselves

Paid Social
Background Texture

11%

increase in attributed revenue

114%

increase in revenue. Additional 81% increase ROAS during December

207%

increase in revenue, 95% increase ROAS during January

New Care Homes is a business centred around expertly designed, high-specification care homes. New Care wanted to increase its search visibility in specific geographical locations. It came to us with the aim to increase conversions and search reach near to where its care homes were based. In terms of business-to-consumer lead gen, New Care, in the majority of cases, wasn't directly targeting its benefactors of the home, but often relatives of them. Dark Horse developed its strategy considering both the website to create a strong foundation and content to drive intent-based traffic. It was time to get started, it was time for Dark Horse to get forensic.

Learn More

85%

Growth in keywords

Other things we do

creepy-1920-cult-photograph

Digital Audit

There is no room for mediocrity in the future. We will forensically retire your incumbent agency.

Piece by ickle piece individually wrapped in powerpoint slides.

Learn More
creepy-serial-killer-photograph-hiding-1920-photograph

Paid Social

They haven’t got mortgages so why not take their savings instead of Netflix. Paid Social so startlingly revolutionary that it could make Gen Z vote Tory with Kirsty Allsop as PM.

Learn More
seo manchester

SEO Service

The only thing you will get from page 3 is going blind.

Law professional, Tracey 23, from Skegness says "No sales below my favourite position - number 1 of course!"

Learn More
creepy-1920-scenery

PPC Service

PPC results to make you cry tears of joy.

PPC results to make your competition cry. Period. Make a Martini out of them.

Learn More