Festive feelings
Christmas Tree World designs and sells artificial Christmas trees and decorations. Focusing on realistic looks, speedy delivery and a range of styles, colours and shapes for any home.
Dark Horse took over Christmas Tree World from a “top-drawer” agency, where results had stagnated, and it wasn’t receiving the service it expected. Christmas Tree World had a specific, highly seasonal product to sell and needed a company that could react to the market to build brand recognition and deliver fast growth in a limited time period. Dark Horse rose to the challenge.
Dark Horse was systematic in its approach. It had 5-months to deliver success and growth had to be tangible to the bottom line. First off, content was considered. A heavy emphasis was placed here. It needed to be wholesome and reflect the goodwill of the festive period.
A mixture of static and video was used and research showed to tailor it towards families/mothers of households looking to create the perfect Christmas. Spend was analysed from previous years and scaled up to be 82% higher in the first 2-weeks than the previous year in order to maximise performance.
Given the short time frame, the overall result was an increase in revenue. Dark Horse didn’t stop there. In preparation for the next campaign, it has already communicated a comprehensive plan centered around increasing content and use of conversion API.
“Clued up and on the ball. Very happy with the planning, execution and results”
Head of Marketing, Christmas Tree World
Dark Horse branched out to User Generated Content (UGC) led video, focussing on Christmas Tree World’s key products in a way that resonated with both social platforms and their audiences; from mid-20s city dwellers in apartments, to families creating their ideal Christmas at home.
The goal was simple; make ads look less like ads and more like genuine recommendations from people similar to their target audience. Dark Horse prioritised native scroll-stopping UGC formats, increased social proof and trust signals and improving efficiency throughout the funnel.
55%
increase in attributed revenue
27%
year on year decrease in CPA
57%
uplift in ROAS year on year
New Care Homes is a business centred around expertly designed, high-specification care homes. New Care wanted to increase its search visibility in specific geographical locations. It came to us with the aim to increase conversions and search reach near to where its care homes were based. It was time to get started, it was time for Dark Horse to get forensic.
85%
Growth in keywords
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PPC results to make you cry tears of joy.
PPC results to make your competition cry. Period. Make a Martini out of them.
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