If Cheshire is the SEO centre of the world, then Dark Horse is at the heart of Silicon Valley. Cheshire used to be famous for cheese and toffs, now it’s search marketing and ROI.
We help you make more from your website through SEO. Cheshire is all about one-upping the neighbours, and we help you dominate your competition with strategies that will drive traffic and increase your bottom line.
We live and breathe search engine optimisation, pouring blood, sweat and matcha from Gail’s into your site’s Technical SEO foundations, AI Search visibility, Content, and Digital PR to raise your site’s rankings.
We’re not here to twist your arm. You found us, remember. Talk to us about SEO, Cheshire. We’ve always been ready.
Clicks disappearing like the Cheshire Cat? Traffic retreating faster than a Range Rover driver into a gated community? Exit Wonderland, return to the real world, and admit it’s not just Botox suppressing your smile, but the frankly diabolical results of your current Cheshire SEO agency.
We couldn’t think of a better place for our search optimisation agency; we’re paid to make people look down on others and we relish putting our clients at the top of page 1. Welcome to the land of postcode and ranking snobbery. Dark Horse clients include all The Joneses.
Until 1974, Dark Horse’s Altrincham HQ was in Cheshire. It’s now just over the border in Greater Manchester. Your competitors are already crossing the county boundary to search for genuine SEO experts further afield, stealing clicks and customers from right under your nose. Join them. Beat them. Give them nightmares – worse than the ones they’ll have when they realise Hale’s not in Cheshire.
Dark Horse delivers the forensic SEO services Cheshire businesses deserve. Death to mediocrity. Get noticed and never look back. Expect:
New Care Homes is a business centred around expertly designed, high-specification care homes. New Care wanted to increase its search visibility in specific geographical locations. It came to us with the aim to increase conversions and search reach near to where its care homes were based. It was time to get started, it was time for Dark Horse to get forensic.
85%
Growth in keywords
Rhino Safety is a leading safety consultancy group. Rhino came to Dark Horse with a challenge of increasing current search visibility and conversions. Dark Horse was eager to deliver. Firstly, it conducted an audit to see where the issues lay and then developed strategy. This helped to communicate to Rhino Safety what the plan of action was and develop strong lines of communication. Challenge accepted.
156%
Increase in organic sessions
Choose Dark Horse because we brought you to this page with a simple search for “SEO Cheshire”, and you related to the content enough to engage with it. That’s what we do in a nutshell.
Henry Smith – Head of SEO
With 8 years of SEO experience under his belt, Henry has worked on both agency-side at Candid Sky as well as leading in-house SEO teams to commercial success, from managing SEO for We Buy Any Car growing their organic traffic by 183%, to more recently heading up SEO at American Golf, improving their organic channel and page 1 rankings by 20% YoY.
At Dark Horse, Henry led the SEO strategy for leading safety consultancy group, Rhino Safety. With a forensic approach, Henry’s multi-faceted (wit-woo) SEO strategy gained:
Leader of the pack
Izzy Till – Deputy Head of SEO
Izzy is Dark Horse’s Deputy Head of SEO and has been a key member of the SEO team since joining in 2022. With over four years’ experience in SEO, Izzy has worked across all core areas including technical SEO, content marketing, and digital PR, helping clients improve their online visibility and search rankings.
At Dark Horse, she leads SEO strategy and collaborates closely with clients and internal teams to deliver effective, data-driven campaigns. A Masters’ graduate of Newcastle University, Izzy is proud of her role in elevating Dark Horse’s reputation and is known for her analytical approach and creative insight.
Makes us better.
Bree Shemilt – SEO Content Executive
After a brief stint as a freelance copywriter, Bree discovered that search marketing was a thing and started an apprenticeship at a digital marketing agency in Macclesfield. She quickly learned the ropes, and eventually stepped up into managing the SEO content department, where she worked alongside the technical and outreach teams to co-ordinate work for 15+ ecommerce and lead gen clients.
Now, Bree is part of the SEO team at Dark Horse, leading on strategies that take clients from 7 to 8 figures. During her 7+ years in SEO, Bree has had her hands on sites across a lot of different niches, including home & garden, insurance, medical supplies, robotic automation, online courses, and more.
Write all the time.
Kate Glynn – Content Manager
Kate has a lifelong passion for reading and writing, which led her to pursue a degree in English, before embarking on her content writing career in 2013. She uses her love of words to create content for different audiences, sectors and purposes, while telling the stories behind brands, products and services.
Kate has worked at several digital marketing agencies in the Manchester area, with her most recent pre-Dark Horse role seeing her responsible for managing a global client’s editorial content production, as well as a small team.
Kate joined Dark Horse in January 2022, where she delivers SEO content and strategies for clients in sectors including technology, education, fashion, and e-commerce. And with previous experience writing for both B2B and B2C clients across the health and wellness, lifestyle, food and drink, recruitment, finance and travel industries, Kate can turn her hand to anything – you name it, she’s written it.
Wordle, write, books, repeat.
Emma Stretton – SEO Content
Emma started her working life buying greetings cards, segued way into marketing for a curtain retailer and eventually realised words were what she was good at. Her first SEO role was for Cedarwood Digital, a small agency in Manchester where she learnt about keywords, internal links and FAQs, and began applying her skills to a range of client work.
Emma started at Dark Horse in February 2023 and writes about everything from Christmas trees and care homes to vintage fashion and fine jewellery. Whether it’s a landing page, blog or PLP, Emma creates useful content and ensures that organic clicks and impressions continue to grow for her clients. She’s also the one you can always rely on for swift client communications.
The industry term is 'shit hot'.
Javier Castaneda – Tech SEO
Javier is a Technical SEO Specialist with deep experience across WordPress, Shopify, and Magento platforms. Before joining Dark Horse in 2022, he led technical SEO efforts at Add People, supporting a large portfolio of clients across diverse sectors. There, he delivered comprehensive audits, tackled indexation and performance issues, and worked closely with account teams to ensure seamless implementation.
At Dark Horse, Javier plays a key role in scaling SEO output for ecommerce and lead-gen websites, specialising in Core Web Vitals, crawl budget optimisation, canonical strategies, structured data, and internal linking. Known for his clarity and precision, he translates complex technical challenges into actionable solutions for both developers and stakeholders.
He also brings a creative approach to automation and AI, constantly testing new methods to improve efficiency across SEO workflows. From generating alt text and categorising large datasets to enhancing audit processes, Javier seeks solutions where none yet exist—anticipating how technical SEO will evolve.
He finds the problems you can't even see.
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You’re a pro at what you do. We’re SEO specialists. Cheshire is all about money, and we’re pros at making our clients piles of it. You can’t do it all, so pass over the reins. Focus your expertise where it’s needed most, and we’ll focus ours on taking your brand to the top.
SEO for ecommerce or lead gen companies that rely on online enquiries and sales is not an optional add-on. It’s like logistics, stock, and tax returns; it’s a must. The benefits of working with an SEO agency in Cheshire include:
Look, this part of the world isn’t cheap. Those Prestbury mansions don’t pay for themselves. Neither do our SEO services for Cheshire-based businesses. Our costs vary, depending on the work your site needs. We carry out a forensic site audit to diagnose what’s needed, before letting you know what it’ll cost. Speak to our team to find out more.
Depends if you want to actually see the people you’re trusting with your brand. If you don’t, choose one in London or Paris, and pay the hefty price.
The search is over
Like everything in the county, Cheshire SEO is a cut above – well, it is when you come under Dark Horse protection. Get the ball rolling today with a free, forensic audit, conducted by our SEO experts. Boujie.
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There is no faith we betray. You ask us to bring wealth to you and destruction to your competition. Dark Horse accepts.
