The audit findings were forensically examined and pulled into a coherent and timely strategy to enable strong foundations to be built. The Tech team focused on crawlability, structure and page speed. This gave the website a solid base for the content. A full migration of the website was also required following the launch of the clients new website. In-depth keyword research was undertaken, and this formed the blueprint for the creation of content for key, new service pages.
Relevant blog posts were carefully crafted considering both the audience and keyword research, as well as, frequently searched topics. The blog also provided content to boost long tail keyword rankings and overall keyword reach of the domain. Dark Horse didn’t leave it there. Dark Horse knew it didn’t want to just achieve the challenge, it wanted to demolish it.
The Digital PR team created numerous campaigns to gain valuable links from publications including The Daily Mail, Business Cheshire, Real Homes and Health & Safety Practitioner to help further boost the website’s domain rating and brand awareness.
