Despite only being 6 months into the campaign, from an SEO point of view, we have achieved a massive impact. We’ve improved the reach of the website, with impressions growing by 588% year on-year. There has been a 247% uplift in non-brand sessions, generated through our actions and an increased organic revenue by 46.6%, even though over half of brand traffic is being reallocated to the paid channel.
We’ve also grown the website’s keyword profile from 1,800 keywords to 4,693 in 6 months. This includes 333 keywords occupying a position on page 1, compared to 183 at the beginning of the campaign. Page 1 is the SEO equivalent of the London Fashion Week catwalk.
The Paid Search has been equally successful! In month one ROAS went from 2.35 to 12.78 and after two months we exceeded the ROAS target by 20x. The shopping strategy made a significant impact and comparing the first four months of 2023 vs 2022, transactions increased 539% year-on-year, whilst revenue is up by 687%!
Dark Horse didn’t just grow Luxe Collective, it exceeded expectation.