Their lack of contact has ground your teeth to dust. Squirms and excuses abound when you eventually catch up with them – it’s enough to make you sick. Forget ‘em. It’s time to say good riddance to subpar PPC services. Manchester, you know in your bones you’re better than this.
We’ve hired the finest minds in PPC; Manchester, the north-west, far and wide – we’ve scoured the globe with a claw-toothed comb, seeking out the very best PPC experts, with 80+ years’ combined experience between them. That’s as rare as hen’s teeth in the PPC agency landscape.
We have client relationships spanning years and years; that’s not down to sickening schmoozing, fancy lunches or jargon vomit, it’s down to the sales we rack up and the leads we generate for the businesses we work with. We won’t rest ‘til we’ve made you money. Buckets of it. Unclench your peggies – your decline into despair is over.
Dark Horse gets *it*. We combine analytical approaches with creativity to make sure we’re focusing on growing your business from 7 to 8 figures, producing ads that appeal to the end user to drive higher volume. Our PPC services are incredibly good value; we’re based up north which keeps our overheads down. Cut us open and we bleed grit and integrity.
Piqued your interest? Welcome. Salvation has arrived.
We’ve done the hard yards, rolled up our sleeves and got stuck into the PPC messes made by other agencies. From taking over the PPC management of accounts that were set up worse than Gary Barlow’s taxes to correcting bidding strategies that were squandering businesses’ hard earned cash like wildfire, we’ve proved our worth over the years.
Even Google themselves took notice of what Dark Horse was doing, and awarded us Google Premier Partner status for a fourth year running, putting us in the top 3% of companies in the UK. Take that.
This means:
We’ve been given the key to Google’s deep, dark vault of training and resources, as well as having Google on speed dial for immediate, dedicated support for our clients. We’ve been given a big light-up sign too. We always judge Google’s recommendations with a heavy dose of cynicism to see whether they’re actually right for you. If Google said “jump”, we’d say “how come you’re not pushing broad match today?”. Remember, we don’t do PPC management; we do PPC dominance.
for Avenue 85
for Twin Group
for Wildbounds
for Netball UK
The PPC Manchester has got used to is frankly shoddy. Improper bidding strategies, poor audience targeting and costs-per-click higher than Beetham Tower. Dark Horse was born out of being mistreated by a PPC agency in Manchester. We were charged £650 for one change to one Ad group – it was raised by 10p and then lowered back again. Two logins in that month. A combined time of less than 60 seconds. No research. Nothing. We channelled the disappointment, the regret, the anger, and built the PPC agency Manchester had been waiting for. It’s time to start putting your competition to shame.
Paid Search ads have dominated the top of the search engine results pages (SERPs) since 2000. The OG of pay-per-click advertising. They target the keywords your audience is using to search online, using meticulously researched keyword data, creative copy and specific audience targeting. We don’t just rely on Google’s standard ad formats, we create our own, constantly testing and analysing the data to put you in the spotlight and annihilate your competitors.
We don’t judge or discriminate – all PPC ads are welcome here. Apparently 4% of the population still use Bing. Microsoft Ads are just PPC Search ads but on Bing instead of Google. Our PPC specialists do it all.
We’ll deploy every tool in our arsenal to amplify your brand and get conversions, whether we’re focusing on B2C e-commerce PPC or B2B lead generation. We have PPC experts specialising in every area of paid search, giving their blood, sweat and northern grit to secure the best CPA and ROAS for your brand.
Remarketing ads let you target and engage with users who’ve previously interacted with your website or other PPC ads. With expert audience targeting via the GDN (Google Display Network), Remarketing ads are the perfect weapon for converting lurking users to paying customers.
The more techy of the PPC ads, Programmatic Display ads involve the automated buying and selling of digital advertising space to target your audience in real time. Search behaviour changes fast; our PPC experts reactively optimise precise targeting and ad spend to reach every one of your users with the most relevant ads.
Performance Max (or pMax) campaigns are a type of ad campaign focused on achieving specific performance goals, such as increasing website traffic, driving sales, or lead generation. pMax campaigns are designed to deliver measurable results and drive conversions, using a variety of tactics like targeted ads and optimised landing pages.
Shopping ads can only achieve limited success unless your product feeds are properly optimised. A product feed is a file that contains all the relevant information about the products or services you offer, such as their titles, descriptions, prices and images. Shopping feed optimisation ensures your ads display accurate and up-to-date information to attract the right audience and increase conversions.
Our forensic PPC audits put your pay-per-click campaigns under the microscope, dissecting every missed opportunity to uncover the tangible, data-driven results that will increase your bottom line. Intrigued? ‘Course you are.
Got any skeletons in the closet you don’t want us discovering? Too bad, our 33-point PPC audits will find them. We look at:
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Outsource your PPC management to an agency to save time, resources and money. Using a PPC agency is more cost-effective than trying to manage your ads in-house. We have economies of scale, which allows us to optimise campaigns at a lower cost than you can do yourself. Bring on that sweet sweet ROAS.
Been considering working with a freelancer? If ‘two heads are better than one’ as the old adage goes, 10+ heads are definitely better than one. Our PPC experts work together to create and manage your campaigns, making them more comprehensive and effective than a lone freelancer could ever hope to achieve. We also have the resource to help you scale as your business grows. We’re willing to bet Freelancer McGee will come up short on that front too.
Our PPC campaigns start at £1,250 per month, though the fee will vary based on how many hours you invest in. Before you sign with us for PPC management, we’ll recommend a set number of hours based on how long we think it will take to achieve your business objectives and deliver the best results for you. Speak to our sales team to discuss our PPC costs further.
Like all good marketing, PPC feeds off data; the longer a campaign is live, the more data we have, and the better we can optimise it. Longer-running, data-driven campaigns perform better over time. But you should see an increase in traffic and conversions, and improved brand awareness within just a couple of days of launching a high-quality PPC campaign.
Our PPC management services cover Google Ads, Microsoft Ads, and Amazon. We work with other platforms too like Google Keyword Planner and third-party software to support strategy, planning and forecasting.
We’ll emerge from the shadows to work with your existing marketing team, SEO agency, and any other stakeholders to bring you PPC success. Our roots began as a PPC agency, but we’ve expanded to offer our own stellar SEO and paid social services. We work with our Dark Horse counterparts to create unbeatable paid-and-organic search marketing campaigns, so you can dominate across the board.
Duh. It’s your account after all. We just need access to it so our PPC specialists can work their sorcery.
The search is over
Channel some of that Manchester grit and give us a call or contact us via the form below. Go on. Rip off the plaster.
The first step
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There is no room for mediocrity in the future. We will forensically retire your incumbent agency.
Piece by ickle piece individually wrapped in powerpoint slides.
They haven’t got mortgages so why not take their savings instead of Netflix. Paid Social so startlingly revolutionary that it could make Gen Z vote Tory with Kirsty Allsop as PM.
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The only thing you will get from page 3 is going blind.
Law professional, Tracey 23, from Skegness says "No sales below my favourite position - number 1 of course!"
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There is no faith we betray. You ask us to bring wealth to you and destruction to your competition. Dark Horse accepts.
