Deputy Head of SEO
Victoria’s career started at Yellow Pages Websites as SEO Content Lead where she established on-page SEO best practices and guidelines for clients across the country. She then moved on to The Hut Group’s lifestyle brand, MyProtein, leading on the on-page, off-page and Technical SEO strategies for the US and Canada locales mainly, before being promoted to overall Content Marketing Manager for all locales. Victoria most recently worked for Manchester’s not-for-profit social enterprise, The Growth Company, leading on digital marketing governance and strategies that help to deliver public programs and services across Greater Manchester combined authorities.
Victoria has been part of the Dark Horse collective since April 2023 and leads on the overarching SEO strategies for ecommerce and lead-gen clients operating both nationally and internationally across various sectors. She also supports the overall running of the SEO department at Dark Horse as Deputy Head of SEO, helping to drive forensic testing and innovation in the world of search marketing.
Victoria is a veteran BrightonSEO speaker, delivering talks on ‘How you can outperform big brands without thousands of SKUs’Â at the April 2024 conference alongside participating in the Content Marketing & Digital PR Panel. In April 2025, she returned to the stage to outline how you can ‘Save months of work using programmatic SEO to create landing pages’.
Content by Victoria
18/07/2024
Content marketing has become an indispensable SEO strategy for businesses looking to build brand authority, engage with their audience, and drive conversions. However, as businesses grow, so does the demand for content. This is where content…
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18/07/2024
In the fast-paced world of digital marketing, the buzzwords are endless. SEO, core web vitals, EEAT – it can feel like you’re swimming in a sea of acronyms. But fear not, we’re here to demystify these terms and explain how they…
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18/07/2024
Content marketing is your golden ticket to engaging audiences, driving traffic, and building brand loyalty. Yet, too often we see a trail of destruction left behind as many attempt to create and market content they think looks good but ultimately, is a huge…
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