Paid Social Agency Manchester

Our Paid Social services use social media advertising to target specific audiences based on demographics, interests and behaviours. Advertisers can create ads and choose their target audience, budget and campaign objectives. These ads then appear on the selected social media platforms where they can reach a larger and more targeted audience than organic posts.

When someone clicks on your Paid Social ads, you pay the piper. The actual cost depends on the type of advert and the targeting. The lower the cost per click, the higher the profit. Optimising paid-for ads keeps you in the game for longer.

Paid Social allows businesses to increase brand awareness, drive traffic to their website, generate leads and, ultimately, increase sales and conversions.

By the amount of money in your bank account. More revenue for your business is the ultimate measurement of how successful your Paid Social advertising strategy is. However, there are other metrics the industry uses to track your performance, including:

• Return on investment: ROI is calculated by comparing the cost of a Paid Social advertising campaign to the revenue generated from it
• Click-through rate: How many people who see your ad actually click on it? The higher the CTR, the more relevant and appealing the ad will be to your audience
• Conversion rate: A click isn’t enough. We know you want people to make a purchase, fill in an enquiry, or sign up to a newsletter. The right ads in the right place will lead to action
• Cost per acquisition: We track how much it costs to acquire a new customer or lead from a Paid Social campaign, so we can keep our channel profitable and impact your bottom line
• Reach: Reach is the number of people who saw your ad. Some may call it a vanity metric, but it helps to contextualise CTR
• Engagement rate: If people aren’t clicking, liking, sharing, or otherwise engaging with an ad, we need to know, so our Paid Social advertising experts can work their magic and adjust your strategy
• Audience insights: Sometimes, the social media gods throw us a bone and provide insights into the audience your ad reached. We’re talking demographic, interests and behavioural insights. We cross-reference this with your target audience to ensure we’re reaching the right people with the right content

Your budgets and the length of your Paid Social media advertising campaign will determine when you see results, but you can usually expect to see impact within 6 to 8 weeks.

We don’t shy away from blunt, harsh truths here: you’ll get a level of expertise, scalability, objectivity, and cost-effectiveness that an in-house team just won’t match when you choose a Paid Social agency. Manchester is also full of freelancers claiming to be well-versed in all social channels. That’s a lie. We have a team of experienced Paid Social advertising experts who know the game inside out.

We have the resources and infrastructure to handle large and complex campaigns, so we can scale with you. We also have economies of scale, optimising campaigns at a lower cost than you can in-house. Basically, we help you get the most out of your budget and deliver better results.

Paid Social refers to paid advertising on social media platforms such as Facebook, Instagram, LinkedIn, and TikTok. These ads are targeted towards specific demographics, interests and behaviours of users on these platforms.

Paid Search, on the other hand, refers to paying for advertisements (also known as PPC) to appear on search engine results pages (SERPs) when users search for specific keywords or phrases. These ads appear at the top of the search results and are labelled as sponsored content.

The main difference between the two is that Paid Social targets users based on their social media activity, while Paid Search targets users based on their search queries.

Yes – we love a good e-comm site. So much so we don’t let the team take holiday in Black Friday week, Stephen Ireland aside. From luxury jewellery sellers to fashion retailers and specialist food providers, our Paid Social ads team have worked across a wide range of retail clients and grown their social presence. TikTok-made-me-buy-it level stuff.

Of course. We might be a Manchester Paid Social agency, born and bred, but that doesn’t mean you have to be based in 0161 too. We work with clients based all over the UK, and internationally too. If you’re in need of exceptional Paid Social services, our door (or rather our Teams) is always open.

Absolutely. Your Paid and Organic Social strategies should be aligned, capitalising on the strength of each medium, so we always strive to coordinate with your in-house team. If they can support with asset creation too, that’s even better.

A unified marketing strategy is the key to success. That’s why we offer the full spectrum of PPC, SEO, Digital PR, and Paid Social services, so we can coordinate our efforts to make the most impact.

PPC and Paid Social provide quick results and generate data, while SEO works on building the longevity of your site through organic tactics. Our SEO experts use the keyword data from paid channels to inform their strategy, targeting queries that drive traffic and convert. Paid and earned go hand in hand.

Choose Dark Horse as your Paid Social agency, and you’ll have direct access to the relevant person working on your accounts – no middleman. If you have a question, you can reach out directly to the individual looking after your account. Just email or call anytime between 9 and 5 and they’ll get back to you directly.

We don’t use reports as an opportunity to toot our own horn or cover up missed opportunities with technical jargon and vanity metrics. Every report you get is tailored to the metrics that matter to your business based on our agreed KPIs, and we provide context for those results. We’re also happy to jump on a call and run through the report, and even offer weekly catch-up calls with a 7-day dash if required. Whatever you need, we deliver.