Digital Audit
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Snapchat for business
Not just paid dick pics
Snapchat is a social media platform that’s used to send time-limited photos and messages to your contacts. It also features stories and filters. While it’s predominantly used for connecting with friends, it can be a great way for brands to connect with their audience through Snapchat for business too. Intrigued? Keep reading…
While Snapchat has a smaller user count compared to the giants, Facebook and Instagram, it has incredible potential for ecommerce brands. There’s less competition, meaning Snapchat ads tends to cost less than those on other social media platforms. Gen Z and Millennials account for the majority of users, who are also largely female. If you’re looking to expand your paid social strategy onto new platforms, running ads on Snapchat could be a great option if your brand aligns with this niche audience.
The Dark Horse Paid Social team specialises in ecommerce. They’re familiar with all the nooks and crannies your audience might be hiding in and the kind of content that will attract them to your store. Get elite help with from our Snapchat advertising agency.
What is snapchat for business?
If you use Snapchat, you’ll probably have noticed ads in between stories and on the discover page. Something that stands out about Snapchat ads is that you can also create an AR lense or geotag – though you’d need to assess whether these are suitable options for your brand.
Snapchat for business allows brands to increase their visibility in the everyday social media consumption of its users. Depending on your campaign objective, you can optimise your ads for video views, app installs, conversions and much more.
How to create Snapchat ads
Because of the fast-paced nature of the platform, your ads need to quickly get the users’ attention. They don’t use the app to spend time browsing products. They don’t use it to be sold to. Because of this, your ads need to be captivating, snappy and relevant. We recommend a healthy balance between playful and showcasing the benefits of the products.
There are a number of Snapchat advertising formats you can use. Some examples are:
- Single image or video
- Collection ads
- Story ads
- Lenses
- Filters
- Commercials
- Dynamic ads
The Paid Social team at Dark Horse can help you to get the most from your ads. They will light their torches and guide you through the shadowed path.
Running ads on Snapchat
Once you have your content, it’s time to set up the campaign. To get to this stage, you need a Snapchat business account – after that you should have access to Snapchat’s ads manager.
Firstly, choose your campaign objective. These are split into three categories based on the different stages of the funnel. By choosing the conversions campaign objective, Snapchat will show your ads to people more likely to complete a purchase. Once you’ve selected the objective that aligns with your goals, you’ll be taken to the adset level. This is where the targeting options are. It’s best practice to test a few different audiences to see who your content resonates best with. If one or more audiences aren’t generating the desired performance, you can pause it.
You can target audiences based on:
- Demographic
- Location
- Interests
- And more
After this, you’ll be taken to the ad level, where you can build your ads. It’s recommended to have a few advertisements running simultaneously as some may perform better than others. A test and learn approach is crucial in the world of media buying if you want to keep up.
Dark Horse always has its finger on the pulse. We never rest on our laurels. Work with a Snapchat advertising agency that will keep your brand up to date.
Why advertising on Snapchat is important
So many brands overlook the potential of running ads on Snapchat. It’s always a good idea to diversify your advertising platforms, and if your brand aligns with a younger audience, Snapchat is a great option. Millions of young people use the app every day. If you can crack the code of targeting the right people with the right content, you could unlock a sizeable profit.
While Facebook and Instagram might be your bread and butter, Snapchat could be the strawberry jam. The platform is less crowded, and its advertising options are perfectly laid out for ecommerce brands to take advantage of.
How long do Snapchat ads
take to review?
Snapchat generally reviews ads within one business day. However, the review process may take longer depending on the complexity of the ad and the volume of ads being reviewed at that time – but don’t worry, we’d manage that process for you.
How much is Snapchat advertising?
As mentioned earlier, because not as many brands have tapped into Snapchat advertising compared to other platforms, advertising here is often less costly. As there’s an auction system, the cost to advertise can vary based on a few factors, such as the ad relevance to the audience, the ad format, your campaign objective etc.
You can input your budget at campaign or ad set level. There is a minimum daily spend, so if you’re limited by budget, it’s probably best to space it out over time. That being said, it’s important to raise your budgets around key periods (these will vary depending on your brand/product), or when you have sales / promotions running. Your KPIs will dictate how you measure your ads’ cost efficiency. For example, if conversions are your goal, you’ll want to try and get your cost per conversion as low as possible, while keeping your return on ad spend high.
If you’re not an expert, it can be easy to get lost in all the numbers. The Dark Horse Paid Social team can take the reins.
Dark Horse, a Snapchat advertising agency
You could ignore all the potential of advertising on Snapchat, or you could waste a load of money by targeting the wrong people with content optimised for an entirely different platform. But what if we told you there’s a third optio? One that could supplement your revenue nicely, or even aggressively.
The Paid Social team at Dark Horse is alert and primed to take on the challenges of Snapchat advertising. Their expertise will slash the competition.
Ecommerce brands that haven’t tapped into Snapchat for businesses are probably a few steps behind. If Snapchat ads are right for your brand strategy, Dark Horse will tell you how to get ahead of the game. Check. Mate.
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