Head of Marketing
Libby’s background is working as a B2C in house marketer, especially in healthcare companies including Well Pharmacy, where she managed all owned channels. Later in life she moved to work for B2B companies including Starkey and the Pilot Group. She has also freelanced extensively, including working with Chemist4U, Awesome Maps, weekend.com and Trivago.
Libby joined the Dark Horse powerhouse in October 2024 to lead the Marketing department. She has strong opinions on kerning and styling numbers in copy, but is apathetic towards the Oxford comma. She lives in a small cottage with her two cats and an ever-growing stack of books.
Content by Libby
20/12/2023
AI in marketing utilises artificial intelligence technologies to improve marketing strategies and enhance customer experiences. With the vast amounts of data available in the digital landscape, AI marketing has become an effective tool for businesses to gain valuable insights, personalise content and target their audience effectively.
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20/12/2023
When it comes to measuring the success of your marketing efforts, selecting the right Key Performance Indicators (KPIs) is of utmost importance. Efficient marketing KPIs provide valuable insights and help gauge the effectiveness of your strategies in achieving your business goals. But how do you select marketing KPIs…
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20/12/2023
Lead generation refers to the process of attracting and converting potential customers or leads into prospects for businesses. It is an essential part of any marketing strategy as it helps businesses identify and engage with their target audience. The goal of lead generation is to capture the interest…
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There is no room for mediocrity in the future. We will forensically retire your incumbent agency.
Piece by ickle piece individually wrapped in powerpoint slides.
They haven’t got mortgages so why not take their savings instead of Netflix. Paid Social so startlingly revolutionary that it could make Gen Z vote Tory with Kirsty Allsop as PM.
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The only thing you will get from page 3 is going blind.
Law professional, Tracey 23, from Skegness says "No sales below my favourite position - number 1 of course!"
PPC results to make you cry tears of joy.
PPC results to make your competition cry. Period. Make a Martini out of them.
