13/11/2023
Dave Karellen
Unlock the power of custom columns in PPC
Today, we’re delving into the world of Custom Columns in PPC advertising. These nifty tools have been around for a while, but you might be…
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Category: PPC
2/11/2023
Dave Karellen
Demystifying Dynamic Search Ad campaigns in PPC
Dynamic Search Ad (DSA) campaigns have been around for a while, and they offer a unique approach to pay-per-click (PPC) advertising. In this blog post, we’ll delve into the world of DSA campaigns, exploring what they are, their…
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22/09/2023
Ryan Bartram
3 Creative ways to use Ad Customisers for PPC
 Ad customisers are nothing new. They’ve actually been around for years. You’ll have most commonly seen them as a countdown in the ad text for events like…
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19/09/2023
Ryan Bartram
The 3 Ad Assets you shouldn’t overlook
Ad Assets, formally known as extensions, are a key part of any Google ads account. Most accounts we see use these in some capacity, with site links and call extensions being the most frequently used. But I want to talk to you about a couple of Google ads…
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13/09/2023
Dave Karellen
How to keep your search marketing agency accountable
It’s a very big thing, accountability, because ultimately whenever you take on any search marketing agency, you trust them with a huge amount of money. You need to be able to hold those agencies accountable to make sure they aren’t…
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9/09/2023
Ethan Lambert
Top 5 remarketing methods in PPC you should be using
The mere exposure effect. The psychological phenomenon that is all about how the more we see things, the more we tend to like them. This is how advertisers really use remarketing methods to hone down on their audiences throughout PPC campaigns. The top 5 remarketing methods you should…
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30/08/2023
Dave Karellen
Stop data loss from cookie consent in 3 steps
*This content was originally recorded in 2022* Today, we’re talking about the cookie consent configuration in 2022 and the wider scope of that, ie. privacy. We’ll also touch on preventing data loss by not jumping the gun.  …
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17/08/2023
Ryan Bartram
Prepare your Black Friday PPC with these 3 tips
It’s almost like Black Friday happens every year, so we’re going to have to think about a Black Friday PPC strategy eventually. We’re here to share with you some of our top PPC tips…
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15/08/2023
Dave Karellen
The 6 mistakes we’ll discover in your PPC audit
Let’s dish on some of the most common issues that we find in prospects’ accounts when we carry out our free PPC audit. It’s the same problems we find again and again, so we’ll be focussing on those…
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