11/07/2024
When it comes to PPC advertising, one term you often come across is a PPC landing page. But what exactly is a PPC landing page and why is it important for your ad campaigns? If your current search marketing agency can’t…
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9/05/2024
9/05/2024
9/01/2024
The evolving landscape of Google Ads: what to expect in 2024 Google has been making substantial changes to its platform over recent years. From the removal of keyword match types and campaign variants to the introduction of new…
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9/01/2024
15/12/2023
15/12/2023
 Navigating Google’s persistent calls: a realistic perspective In…
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13/11/2023
Today, we’re delving into the world of Custom Columns in PPC advertising. These nifty tools have been around for a while, but you might be…
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2/11/2023
Dynamic Search Ad (DSA) campaigns have been around for a while, and they offer a unique approach to pay-per-click (PPC) advertising. In this blog post, we’ll delve into the world of DSA campaigns, exploring what they are, their…
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