24/08/2026
About the author Josh Haynes is a PPC expert with 13 years’ experience scaling volumes and profit for ecommerce and lead generation businesses. He has worked with multimillion-pound businesses and has …
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21/04/2026
Google has this morning announced changes to their Ads Scheduling budget pacing. At first it looks like little has changed. But look closer and you’ll find that without a tight leash on your budget, it would be easy for Google to sneakily spend more of your hard earned cash. Let’s…
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19/08/2025
On 25th July 2025, the UK brought in age verifications for adult websites as part of the Online Safety Act. The move was designed to prevent people under 18 years old from viewing adult material online… that’s porn, to you and me. While admirable in…
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11/07/2024
When it comes to PPC advertising, one term you often come across is a PPC landing page. But what exactly is a PPC landing page and why is it important for your ad campaigns? If your current search marketing agency can’t…
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9/05/2024
9/05/2024
9/01/2024
The evolving landscape of Google Ads: what to expect in 2024 Google has been making substantial changes to its platform over recent years. From the removal of keyword match types and campaign variants to the introduction of new…
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9/01/2024
15/12/2023
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