Rhino Safety is a leading safety consultancy group. Rhino came to Dark Horse with a challenge of increasing current search visibility and conversions. Dark Horse was eager to deliver. Firstly, it conducted an audit to see where the issues lay and develop a strong strategy to be created. This also helped to communicate to Rhino Safety what the plan of action was and develop strong lines of communication. Challenge accepted.
Calculating the changes
The audit findings were forensically examined and pulled into a coherent and timely strategy to enable strong foundations to be built. The Tech team focused on crawlability, structure and page speed. This gave the website a solid base for the content. A full migration of the website was also required following the launch of the clients new website. In-depth keyword research was undertaken, and this formed the blueprint for the creation of content for key, new service pages.
Relevant blog posts were carefully crafted considering both the audience and keyword research, as well as, frequently searched topics. The blog also provided content to boost long tail keyword rankings and overall keyword reach of the domain. Dark Horse didn't leave it there. Dark Horse knew it didn't want to just achieve the challenge, it wanted to demolish it.
The Digital PR team created numerous campaigns to gain valuable links from publications including The Daily Mail, Business Cheshire, Real Homes and Health & Safety Practitioner to help further boost the website's domain rating and brand awareness.
“We have worked with a few agencies over the years, but we have found Dark Horse to be the perfect fit for us at Rhino Safety. The input of ideas, knowledge and importantly the feeding back of results each month has helped us to grow significantly in an area that was new to us as a business. Dark Horse has helped us develop comprehensive strategies for our SEO and PPC campaigns and helped us to migrate and develop content for our new website. We would highly recommend Dark Horse.”
Marketing Manager, Rhino Safety
No risks found here
Rhino Safety saw an increase of 156% in organic sessions and a 159% in new organic users. The keyword research, the blueprint of the content strategy, delivered a growth of 97% in keywords from May 2020. The relevant links gained through Digital PR increased the domain rating (DR) from 22 to 26 in just over 6-months.
Increase in organic sessions
Increase in organic users
Growth in keywordsSEO