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Your Quality Score calculator

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Click this button to open the Quality Score calculator (opens as a Google sheet). Then scroll down to learn more about who Dark Horse is and what it does!

Quality Score calculator

What is a Quality Score calculator?

Quality score is a metric Google uses to measure the relevance and quality of your ads, keywords and landing pages. It plays a crucial role in determining the position of your ads and the cost you pay per click (CPC).

This tool is used to estimate the Quality Score of your advertisement on Google’s advertising platform. By using a Quality Score calculator, you can better understand how Google evaluates the quality of ads and take steps to improve your advertising performance within the Google Ads platform.

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Dark Horse will make
you famous.

We take ecommerce companies on a journey from 6 to 7, then 7 to 8 figures through best-in-class PPC, Paid Social and SEO. We make companies lots of money. Creating the next big thing helping the dark horses in tough competitive markets. Success is not just for the rich. It’s for the people and dark horses that we make rich.

“I’ve never used Dark Horse” – Self Employed Ecommerce Owner, 49



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Our services

Why Dark Horse ?

Every day you continue with a poor agency or freelancer, you are throwing your money away.

PPC, Paid Social and SEO optimisation is for expert teams only. We employ elite teams. We employ teams with different skillsets. We make good people rich. We leave whatever we touch in a far better place than we find it – it’s our legacy.

We pull apart your competition’s online dominance. We then parade their cold, limp, lifeless bodies and we’ll dissect and autopsy it, planting the giblets into the fertile ground. From these fleshy seeds, we will shoot up with PPC returns, SEO results and Paid Social returns that’ll make you proud to on the digital biosphere of their corpses, taking your business from 7 to 8 figures. We like some drama too.

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Learn more about what we do


Digital Audit

There is no room for mediocrity in the future. We will forensically retire your incumbent agency. Piece by ickle piece individually wrapped in powerpoint slides.

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Paid Social

They haven’t got mortgages so why not take their savings instead of Netflix. Paid Social so startlingly revolutionary that it could make Gen Z vote Tory with Kirsty Allsop as PM.

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seo manchester

SEO Service

The only thing you will get from page 3 is going blind. Law professional, Tracey 23, from Skegness says "No sales below my favourite position - number 1 of course!"

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PPC Service

PPC results to make you cry tears of joy. PPC results to make your competition cry. Period. Make a Martini out of them.

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If you want to learn more about PPC, then try our Ad:Versity PPC course.

Dark Horse knows its onions. Our PPC team have over 66 years of combined experience working in PPC. We have the equivalent of a team of PPC Yodas, led by Dave Karellen – the PPC master with over 11 years’ experience.

We’ve taken that knowledge and experience and distilled it into easily digestible modules to pass on the wisdom to you.

This course is CPD accredited.

Avenue 85

Avenue85, an e-comms clothing company, had heard about Dark Horse’s reputation. It came to us to grow its site and reduce third-party platform reliance. It had heard that Dark Horse was forensic in its actions. Avenue85 presented Dark Horse with a challenge; raise performance significantly to a minimum of 6x ROI, maximise revenue from 25 brands and achieve a cost of sales equal or better than Amazon. We accepted.

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Increase in revenue