Paid Social.
Milk the millennials

Paid Social.
Milk the millennials

Tap into the social media powerhouse

Stop scrollers in their tracks. Capture their attention by infiltrating the platforms they use most frequently. Get inside their heads. Let people discover you. Build a network of customers who claim you proudly and spend their cash liberally.

Paid social ads are flexible. We target channels that suit your business and audiences who will be reactive to your campaign. A clash of hard logic and sharp creativity, paid social ads capture attention and demand conversions.


How will it benefit me and my business?

Paid social ads bring your business into your customers' world. There are 3.2 billion social media users worldwide. Capitalise on a ready-made audience and elevate your brand. Be a menace to competitors and use extensive targeting options to home in on your target market.

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Complete Paid Social Ads Service

Do this right and you are going to boom. We create ads that shake things up, that insight action, that make people want to be part of your mission. With our comprehensive service, we take your goals and create a bespoke approach to achieving them. We make bold moves that capture attention and secure conversions. We bring you those customers with intent to make you money.

Paid Social ad forms include:

  • Carousel ads
  • Stories ads
  • Photo ads
  • Video ads
  • Collection ads

Know the social channel you would like to focus on?


Facebook Ads is one of most sophisticated and effective marketing platforms in existence. Like a good Dutch lager, it can reach parts that other channels like Google cannot. The targeting is so advanced that poor Mr Zuckerberg ends up in the Supreme Court to defend its power. Facebook can use its sophisticated alleged spying platform to allow your message to get in front of the most relevant audience.

Target on interest, location, demographics, behaviour and more. Facebook advertising done well can make you bucket loads of money. We can create strategies and ads to either generate sales or conversions or drive footfall to your store. Build awareness of your brand. Build loyalty to your brand. Build your coffers with increased profits. Build a bespoke Facebook marketing plan and revenue stream with Dark Horse.


LinkedIn's ad platform isn't for everyone - but this exclusivity is its biggest strength. Network directly with CEOs, managing directors, marketing executives and every other influential decision maker at the companies you want to do business with. No other network can offer this kind of VIP access. Get in front of serious decision makers with sponsored content, InMail, text and dynamic ads and lead generation forms. Most people think that LinkedIn is for motivational quote pictures – it’s not, it’s for making lots of money.


People use Instagram to discover and be inspired. Over 1 billion of them every month. That's a lot of discovery and a lot inspiration. It's also a lot of opportunity to make serious money. With engagement figures higher than Facebook and Twitter, if you have a product for Millennials and Gen Z then Instagram advertising can be a goldmine.

Why Dark Horse?

We only hire the very best. The smarter we work, the more money we make you. We have client relationships spanning years. That’s not down to business patter and fancy lunches, it’s down to the cold hard cash we are handing them.

We offer incredible value. Our services don’t cost a bomb. We’re based up North keeping our overheads down to give you the best price. Dark Horse has people who really get it, making decisions and delivering results that leave you wondering why it took you so long to get in touch.

We’re not for everyone. We get on best with companies who want results and understand that empirical data informs winning decisions not your gut instinct on colour palette. We don't have any intention of offending but we will be direct in suggesting all conquering tactics. If you want to wreak tyranny on your opponents, then find out if we can work together. Chinwag over a pink wafer?

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Overview of our Services (PDF)