Rise of the influenza

Rise of the influenza

Vanity and advertising - Instagram for visuals

You know those shitty boomerang videos that pollute social media? They dominate on Instagram. People are idiots - you may as well make money from these people whilst they kill their brain cells scrolling and swiping. They believe that Influenzas actually care or use the products they advertise. They also believe that their following is not inflated by Bots, and is genuine. It's like a Black Mirror episode from 10 years ago.

Parasitic celebrities aside, there is a strong business case for advertising on Instagram. The main point being engagement. Instagram destroys FB and Twitter for the right brands and content. It offers highly refined audience targeting, solid reporting and scalability. We are in the era of total control for your ads. Build your business on Instagram.

You can choose to ignore this channel as principled and educated boomers or you can think ‘**** it’, let's get involved, I just want to make money. Utilise the brilliant platform that is Instagram advertising and ignore the narcissistic bellends that are influencers.

Book a consultation

Instagram advertising with Dark Horse

People use Instagram to discover and be inspired. Over 1 billion of them. That's a lot of discovery and a lot of inspiration. It's also a lot of opportunity to make serious money.


Stories ads

Fullscreen, immersive and no distraction.


Photo ads

Dark Horse Instagram photo example

Clean simple canvasses.


Video ads

Visual, sounds and motion up to 60 seconds long.







Carousel ads

Slideshows of products.


Collection ads

Help the customer purchase products.


Explore ads

Reach people in a discovery mindset.

Reach the people who will
spend the most with you:

Instagram offers laser like focus on your perfect audience:

  • Location - Countries, cities, counties.
  • Interests - The apps they use, ads they click, who they follow.
  • Demographics - Age, gender, language.
  • Behaviour - An audience based on activities.
  • Audiences - Customer and lookalikes.

Winning with Instagram advertising

Instagram advertising will help increases in sales, leads and registrations. The right relevant content in the right place with the right message can surge returns. Clients have different objectives and Instagram caters for the following: awareness with video and stories, finding new customers, quickly increase followers, remarketing and revenue generation.


1. Research

Our Instagrammers study your business, industry and goals and then audit all assets and information available to us: prior results, analytics etc


2. Instagram advertising strategy

The plan and thinking about how this is going to work. Top brains. Top results. The strategy will be directly focused on achieving the goals set and creating maximum monetary impact.


3. Audience and targeting

The most relevant and timely audiences generate the biggest money and Facebook and Instagram are consumer targeting royalty. Instagram offers a sniper-like focus on your perfect audience and is a great next step with Facebook.

  • Location - Countries, cities, counties.
  • Interests - The apps they use, ads they click, who they follow.
  • Demographics - Age, gender, language.
  • Behaviour - An audience based on activities.
  • Audiences - Customer and top spending lookalikes, most time spent on site, white hot lead similarity.


Instagram advertising process

Much of our time is spent with experienced peepers pouring over Instagram advertising accounts: optimising them, creating them, building epic content, testing and delivering coin.

Great results come from a simple process. Instagram advertising does not need to be a complex burden.




4. Ads, ads, ads

Budget is split to test various ad creatives to search for those magic bullets. The team will focus on the right type of ad for the right audience and be constantly testing as we go. It's next level work ethic.


5. Campaign optimisation and growth

Constant monitoring and decision making from Instagram brains with the only objective of hitting your goals and making you money and returns. Testing the audiences, the budgets, the targeting and ads amongst other tweaks. When the formula is working, scale like a bastard. No laurels are rested on.


6. Full reporting

Simple and free from jargon.

Book a consultation

Embrace Instagram advertising

Instagram advertising is one of the most powerful marketing platforms on the planet and many of your competition will not be exploiting it. It could be the untapped goldmine that is just waiting for you. Instagram advertising has matured, it's now not just about sycophantic influencers.

  • 1/3 of the most viewed stories are from businesses - not doing it? Missing out.
  • 250 million Instagrammers visit at least one business profile daily.
  • 64% of 18-29 y/o use Instagram.
  • 80% of accounts follow a business on Instagram.

Instagram advertising from Dark Horse:

Prestiged - Industry experts. No juniors or trainees. We actively discriminate on experience and brains. Guilty. Facebook Blueprint Certified which covers Instagram.

No hooey - We're not interested in bullshitting anyone. We don't hide behind pretty reports with stats we only want you to see. You see what you want and bottom line improvements.

Drum recommended or award-winning - That's a joke of course! That would be an utterly stupid reason to select an agency. Any company can be Drum recommended by paying £1000 per year for the logo and getting three (only three) of your mates to vouch for you. You could be absolute dog muck, have awards and be Drum recommended. Business awards cost £2000 for a table of 10. Also known as sponsorship.

Personality - The tricky part. Often makes or breaks a relationship. You don't want to work with dicks or companies who offer crap service and poor communication. We work hard and won't rest until we win this for you. We're not for everyone but we are decent folk who get results.