Digital Audit
There is no room for mediocrity in the future. We will forensically retire your incumbent agency.
Piece by ickle piece individually wrapped in powerpoint slides.
Shopify PPC agency
Sick to the back teeth of low ROAS and wasted ad spend from mediocre agencies? Us too. We are the Shopify PPC agency that won’t settle for second-rate marketing.
With over 63 years' combined expertise in Shopify ads and the coveted status as a Google Premier Partner, our Shopify PPC management will put your business in the best position: in front of your customers.
Expert Shopify PPC management
You can’t let up for a moment with Shopify Google ads. We know that better than anyone. Constant vigilance is vital to stay at the front of the crowd. That’s what we do. Our Shopify PPC agency thrives on success. Become the dark horse on the winning path.
Forensic PPC audits
Before we start any campaigns, our PPC experts will conduct rigorous keyword research and a competitor analysis of your business. We unearth all the skeletons in the closet to see who you are up against and what Shopify ads perform best for your target goals and audience. We’re all about the forensic approach at Dark Horse. It’s in our DNA.
Data-driven strategies
Our forensic analysis will be developed into a clear Shopify PPC strategy that is designed to meet your goals and make you more money. It’s not as simple as setting up ads and letting them run. That’s a surefire way to burn your precious cash.
Get stuck in
Once you give us the green light, we will create and implement your Shopify PPC campaigns for you. This includes setting up Shopify Google Ads conversion tracking so we can carefully monitor the performance of your campaign. The only reliable way to see all the success we bring you.
Eyes on the prize
We know effective Shopify PPC management is both proactive and reactive. Our PPC experts use real-time insights to track your campaigns and make sure you get the most bang for your buck. We don’t sit back and watch. We don’t let your money pour down the drain. We’re not those kinds of know-it-alls.
Fully-managed Shopify PPC services
In an overcrowded market where AI is trying to steal a share of customers, you need an expert-led Shopify PPC agency to lead the way to success.
Search ads
Any good Shopify PPC agency must optimise your store for the OG search ads as a bare minimum. It’s not sexy – it’s necessary.
Shopping ads
Merchant center set-up, product feed optimisations and shopping ads compliance keep you at the top of the SERPs.
Display ads
Capture new customers before they even know they need you. It’s pretargeting at its finest.
Retargeting ads
Reach every user who has shown interest in your products. The perfect weapon for converting lurkers into paying customers.
Conversion tracking
Essential intel that informs our bidding strategies, where you should be spending more (or less) money, and that all-important ROAS figure.
A/B testing
No Shopify PPC agency has all the answers straight off the bat. If they tell you that, they’re lying. You need to hypothesise, test, and recalibrate to get the most out of your Shopify ads.
Competitor & keyword research
We uncover what your competitors are doing well (and their shortcomings), and how your audience is searching for your products. It’s the basis of any good PPC campaign.
Landing page optimisations
Elite Shopify SEO services wouldn’t be complete without dedicated landing pages, combining conversion rate elements and flawless tracking all within Shopify itself.
Ads content creation
Shopify PPC is so much more than keyword targeting and robust bidding strategies. Our Shopify PPC services include visual and video content creation to make your Shopify Ads stand out from the crowd.
We’re here to make you a winner. We know how tough the market is. We know what it takes for you to rise above the crowd. The streets are cold and dark, but when you open your doors, people will come to you for warmth. Once they’re with you, we want them to stay. That’s what a good Shopify PPC agency can do.
Shopify ads that get results
- 11,824% increase in conversions
- 16,056% increase in revenue
- 6.2x ROAS achieved
- Account restructure
- Budget reallocation
- Responsive ads established
- Systematic bid adjustments
Don’t be taken in by smooth talkers and empty promises. They won’t help your business thrive. Your competitors are already one step ahead. Don’t be left behind. Enter the race and lead the way. Your customers are waiting.
What is Shopify PPC?
Shopify PPC involves setting up, running and monitoring PPC (pay-per-click) ads through a publisher such as Google, Bing or other search engines. You will only pay the publisher when your ad is clicked on by a potential customer. PPC ads are one of the first things people will see on most search engines, so you want to make sure they are done right. Otherwise, why are you bothering?
Proper Shopify PPC management requires vigilance. If you’re not constantly monitoring and re-optimising your PPC campaigns, you might as well be setting fire to your hard-earned cash. That’s where we come in. Don’t waste your time and money figuring out how to set up Shopify ads, allowing potential customers to slip through your fingers. Our goal is simple. We want to make you money. So, let us.
Shopify ads can make a huge difference to your revenue. Go off the beaten path and find the experts who make you money without fleecing you. Our team is here to help make you money and beat back the competition.
What are the benefits of PPC for Shopify stores?
More money in your bank account.
Aside from PPC being essential for e-commerce websites in this day and age, well-executed Shopify PPC services will:
- Instant visibility and traffic – Unlike SEO which can take months to see results, PPC campaigns immediately place your products at the top of the search results
- Precise audience targeting – PPC ads allow you to target specific demographics so your ads are only shown to the most relevant people, such as targeting by age, location, interests, and previous search behaviours
- Remarketing power – Unlike other forms of advertising, Shopify PPC management includes retargeting users who visited your Shopify store but abandoned their cart, using dynamic ads to show them the exact product they left behind
- Fast scaling – Capitalise on seasonal demand, trending products or successful promotions by quickly adjusting your budgets
- Cost-efficient – With PPC, you only pay when a user clicks on your ad, meaning every penny is tied to an engaged prospective customer
- Maximised profitability – Accurate conversion tracking allows you to calculate and optimise key metrics such as ROAS and CPA, to ensure every campaign is driving profit
Brand awareness – Even if a user doesn’t click on your ads, seeing your brand and product images repeatedly at the top of search results (especially in Google Shopping) builds vital brand recognition and trust.
How do you optimise a Shopify PPC campaign?
Frankly, the same way you would optimise any PPC campaign. A solid Shopify PPC campaign needs to include:
- Integral conversion tracking – Ensure Google Tag Manager and GA4 Enhanced E-commerce tracking are set up correctly on Shopify, making sure to set the actual Purchase event as the primary conversion goal in Google ads
- Granular product feed review – Optimise all product titles to include high-intent keywords, product attributes, and USPs, and ensure all images are high-resolution and adhere to Google Merchant Center (GMC) policies.
- Vigilant monitoring – Be sure to monitor Merchant Center constantly for any disapproved products or policy violations so they can be fixed immediately, and ensure that all of your product inventory is eligible
- Establish a strong bidding strategy – Our Shopify PPC agency experts recommend starting new campaigns with Maximise Conversions to gather a lot of data very quickly that can be used to inform your bidding strategy.
- Solid structure – Segment your campaigns by product margin, top sellers, or product category so you can assign higher budgets and more aggressive ROAS targets to your most profitable items.
- Landing page optimisations – Whatever landing pages you create must seal the deal for the user after they click on your ad. Make sure the headline, messaging and offer perfectly align with the keyword and ad the user has clicked on.
Do I need a PPC expert for my Shopify store?
Only if you want it done right. If you are invested in making paid search work for your store and drive the most revenue possible, then you need to consider a Shopify PPC agency. Allowing the industry experts to do all the heavy lifting for you not only means it’s one less thing on your plate, but the outcome will result in more previous pennies in your pockets than if you had tried to give it a whirl yourself. Why wouldn’t you want a specialist in your corner?
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