Shopify SEO agency

Essential to maximise your e-commerce revenue. 

A Shopify SEO agency specialises in optimising Shopify e-commerce websites to improve their visibility, traffic and revenue in organic search. Shopify SEO agencies are experts at tailoring SEO strategies to the unique needs and architecture of Shopify platforms, addressing both on-page and off-page elements. They focus on enhancing aspects like site speed, mobile responsiveness, keyword mapping, product descriptions, and backlink profiles to increase organic traffic and sales.

SEO on Shopify involves some unique considerations compared to other websites due to the platform’s structure and limitations. While the core principles of SEO, such as keyword research, engaging content, and backlink building, remain consistent, Shopify users must adapt their strategies to accommodate the platform’s templated nature (which can be a real pain). For instance, Shopify automatically generates canonical tags to prevent duplicate content issues, and it requires the use of apps or coding adjustments to implement advanced SEO features like structured data or custom meta tags. Additionally, since Shopify is an e-commerce platform, it places a greater emphasis on product page optimisations, such as creating unique product descriptions, optimising images, and enhancing page load speeds to improve user experience.

Yes, if you want to make as much money as possible. While Shopify provides built-in SEO-friendly features, maximising your store’s visibility in search engines requires a deep understanding of Shopify SEO intricacies. Our experienced Shopify SEO agency has a thorough understanding of how to optimise product listings, collection pages, and technical aspects to improve the functionality of your e-commerce website and generate more organic revenue. Having this level of expertise to hand reduces the rigamarole of trial and error you might encounter on your own, saving you precious time and money in the long-run.

Not at all. The majority of e-commerce websites we work with do happen to be on Shopify, but we also work across other e-commerce platforms such as Magento. Alongside our e-commerce SEO offering, we manage non-commercial websites across a variety of platforms, such as WordPress, Umbraco and custom CMS systems.

Ultimately, this is the same as a solid SEO strategy for any website. Audit, keyword research, strategy, technical fixes, collection page set up, and product page optimisations will form the basis of any Shopify SEO strategy. The level of detail and how well these elements are executed will be down to your Shopify SEO agency of choice, so choose wisely.

Taxonomy is crucial for managing extensive product ranges because it provides a structured framework that enhances both the user experience and operational efficiency. With a well-organised taxonomy, customers can easily navigate and find products through logical categories and subcategories, reducing frustration and increasing the likelihood of conversion. This systematic classification allows customers to refine and personalise their searches to discover products that meet their specific needs. Aside from the SEO benefits, clear taxonomy supports seamless inventory management, data analysis, and reporting by offering a consistent method for cataloguing and retrieving product information.

Our Shopify SEO experts have refined a systematic and data-driven approach for managing and maximising large product ranges (we’re talking in the tens of thousands and higher). Following a forensic audit to identify potential areas for optimisation, we leverage Shopify’s existing in-built tools alongside industry-leading plugins we have tried and tested for years to implement the critical fixes on your website. When the pre-built tools don’t quite cut the mustard, we can edit your theme and liquid files themselves, and support creating bespoke plugins.

By having a well-structured, fast-loading website with expertly optimised collection and product pages, your website will be more likely to appear in Google’s AI overviews on the SERPs as well as the traditional page 1 listings. With LLMs such as ChatGPT expanding to offer in-chat shopping options, ensuring that your product offerings are technically set up and the product data is as complete as possible enables your website to be discovered and ranked well by AI crawlers, putting your products in front of any users who are searching via LLMs.

A faster, better-structured website that reaches more users organically searching for products and collections. More qualified users mean more paying customers. And more money in your bank account.

Our Shopify SEO agency prides itself on integrity above all else. Forensic work, putting ourselves in our clients’ shoes, and taking accountability for all our work underpin everything we do. No vanity metrics or smoke and mirrors here.