Managing Director

Alan has led hundreds of successful campaigns, helped businesses grow from 7 figures to 8, and never lost sight of the mission: deliver exceptional results with integrity and intelligence.

Before leading Dark Horse, Alan sharpened his skills in some of the UK’s biggest agencies, working alongside iconic brands like ABTA, Age UK, boohoo.com, Capita, CV-Library, Kwik Fit, Lloyds Pharmacy, Regatta, Tesco, and Unibet. Wherever he’s gone, Alan has stayed true to one principle: the client’s success comes first.

Today, Alan stands at the helm of Dark Horse, building a new kind of agency – one where exceptional results, expert strategy, and genuine teamwork define everything.

Alan oversees the strategic direction, service delivery, and growth of the agency, ensuring that Dark Horse’s work consistently exceeds client expectations. With a hands-on approach, he collaborates closely with the teams to deliver bespoke, data-led campaigns that drive measurable business outcomes.

He leads by example; clear-eyed, fiercely determined, and always ready to roll up his sleeves. For clients, it means a partner you can count on. For staff, it means a leader who believes that with the right team, there’s no limit to what we can achieve.