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Digital PR Executive

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With a background in brand content writing, Alex is well versed in keeping brand identity ingrained in digital PR outreach.

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Alex joined Dark Horse in September 2024 from an in-house Brand Content writer position in the lighting industry. She’s fled from the light like whatever the opposite of a moth is (Google says cockroach) and now does DPR at Dark Horse.

Despite being what some would call overly educated in the art of writing, she’s found her place making sense of walls of data and making it palatable for the press.

Her time as a Brand Content Writer has left her keenly aware of the importance of a brand presence, so yours won’t get lost when it goes to press. Promise.

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Qualifications

  • BA Hons in Film, Television & English Literature from Aberystwyth University
  • MA Hons in Creative Writing from Aberystwyth University
  • Has published a few personal essays and opinion pieces (Epoch Press Literary Journal), Heroica (online magazine), Kerosene (single run print magazine)
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She brings to the team not only her creative thinking but her fun personality which brings that extra special something to the team.

Head of Ecommerce at a previous employer

I admire her ability to be creative on tight deadlines, maintaining the style and making sure it’s a consistent part of the wider marketing comms of the brand.

COO of previous employer

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