15/12/2023
Meta Pixel and Conversions API Explained
 The Power of Conversions API: Enhancing Facebook Advertising…
viewAfter graduating in 2021, Bethany began her career with a local startup Marketing agency. Here, she gained experience in a variety of services, such as organic social, email marketing, copywriting etc. Having developed her skills across these services, Bethany was ready to apply herself to a more focused role where she could eventually become an expert. Then she was introduced to Paid Social at Dark Horse.
Bethany has now been a part of the Dark Horse team for almost a year and works closely with the Head of Paid Social, Matt Hurst, to deliver successful campaigns for our clients. Her role involves building and optimising campaigns, campaign strategy, and content creation. Through applying her existing skills, and implementing her learnings from ongoing training, Bethany has already generated strong performances in the campaigns she manages.
Content by Bethany
15/12/2023
 The Power of Conversions API: Enhancing Facebook Advertising…
view15/12/2023
2/10/2023
We’re never far from Black Friday. So we may as well talk about how you can prepare your Black Friday Paid Social strategy for this key trading period. There are four areas you really ought to be focusing…
viewThere is no room for mediocrity in the future. We will forensically retire your incumbent agency. Piece by ickle piece individually wrapped in powerpoint slides.
Learn MoreThey haven’t got mortgages so why not take their savings instead of Netflix. Paid Social so startlingly revolutionary that it could make Gen Z vote Tory with Kirsty Allsop as PM.
Learn MoreThe only thing you will get from page 3 is going blind. Law professional, Tracey 23, from Skegness says "No sales below my favourite position - number 1 of course!"
Learn MorePPC results to make you cry tears of joy. PPC results to make your competition cry. Period. Make a Martini out of them.
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