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5 ways to get your content to appear in featured snippets on Google

16/05/2024

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Victoria Roscow
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Cracking the code: featured snippets on google

Achieving a coveted spot on Google’s Search Engine Results Page (SERPs) with featured snippets is a game-changer for businesses. Often referred to as position 0, these snippets outrank traditional listings and offer significant visibility. Here’s how to build a killer SEO strategy that will get you front and centre of your users.

1. Target keywords strategically

To secure a place in the featured snippets, start by targeting keywords with low difficulty and high relevance. Opt for terms with minimal competition and ensure they align with your audience’s needs.

2. Craft content for search intent

Structure your SEO content to align with user search intent. Understand what users want to know and address their knowledge gaps. Markup the user search query in HTML schema for improved visibility to Google’s bots.

3. Consistency is key

Appearing in featured snippets requires consistency. It’s not a one-time effort but an ongoing commitment to creating user-focused, engaging, and high-quality content. Build trust and authority in Google’s eyes through a continuous content strategy.

4. Define your objectives

A featured snippets position is valuable, but it shouldn’t be the sole focus. Clearly define your objectives—whether it’s enhancing brand awareness or driving organic conversions. Understand the bigger picture for a more meaningful organic presence.

5. Maximizing the Organic Opportunity

Don’t view featured snippets as the end goal. Instead, leverage this opportunity to achieve broader business objectives. Know what you want from your featured snippets position to make the most of this organic real estate.

If you’re ready to elevate your business to position 0, consult with Dark Horse today for expert guidance.

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