X-Ray Level Insight
Celtic SMR supply veterinary and healthcare equipment across the UK and Ireland, but they’d pretty much tapped out their existing contacts.
They wanted to reach new customers online, but had never run Google Ads or Microsoft Ads before, so paid search was a completely new territory for them.
Previous agencies hadn’t provided clear reporting, proper lead tracking, or any valuable insight into return on investment. Budget was being spent, but revenue wasn’t clearly attributed.
They needed transparency, measurable ROI, and a PPC agency that could explain digital marketing strategy in plain English. They needed a direct line from their PPC spend to high-quality leads.
Dark Horse built a brand-new Google Ads account from scratch and implemented full conversion tracking so every enquiry could be traced back to source.
From day one, Dark Horse structured campaigns around clear KPIs — impressions and clicks for awareness, then cost per acquisition and return on investment as conversions came in.
Weekly strategy calls meant Celtic SMR’s performance was constantly reviewed, optimised, and aligned with their sales process. This was ongoing PPC management, proactive communication, and continuous optimisation to improve lead quality and revenue.
Over time, this gave Celtic SMR complete visibility over how paid search was meeting their goal: more customers.
The Google Ads campaigns started generating high-quality leads from new audiences across the UK and Ireland — exactly what they set out to achieve.
By December 2025, year-on-year performance showed conversions up 77%, conversion rate up 21%, and cost per acquisition reduced by 62%. Â Efficiencies and sustained growth.
As of 2026, 25% of leads are converting into sales, numbers Celtic SMR are pleased as punch with. This is how you deliver a clear and measurable ROI from PPC.
Directly attributable performance makes scaling spend and forecasting growth a doddle. PPC for profit.
77%
increase in conversions
21%
increased conversion rate
62%
of cost per aquisition reduced
A unit of the Novanta group, JADAK supply RFID chips and machine vision software to a variety of businesses, helping companies strengthen their delivery of medical research and procedures, among other things. Dark Horse launched a two pronged approach, with both their PPC and SEO divisions involved.
125%
increase in keyword rankings in the top five positions
There is no room for mediocrity in the future. We will forensically retire your incumbent agency.
Piece by ickle piece individually wrapped in powerpoint slides.
They haven’t got mortgages so why not take their savings instead of Netflix. Paid Social so startlingly revolutionary that it could make Gen Z vote Tory with Kirsty Allsop as PM.
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PPC results to make you cry tears of joy.
PPC results to make your competition cry. Period. Make a Martini out of them.
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