Their lack of contact has ground your teeth to dust. Squirms and excuses abound when you eventually catch up with them – it’s enough to make you sick. Forget ‘em. It’s time to say good riddance to subpar PPC services. Manchester, you know in your bones you’re better than this.
We’ve hired the finest minds in PPC; Manchester, the north-west, far and wide – we’ve scoured the globe with a claw-toothed comb, seeking out the very best PPC experts, with 80+ years’ combined experience between them. That’s as rare as hen’s teeth in the PPC agency landscape.
We have client relationships spanning years and years; that’s not down to sickening schmoozing, fancy lunches or jargon vomit, it’s down to the sales we rack up and the leads we generate for the businesses we work with. We won’t rest ‘til we’ve made you money. Buckets of it. Unclench your peggies – your decline into despair is over.
Dark Horse gets *it*. We combine analytical approaches with creativity to make sure we’re focusing on growing your business from 7 to 8 figures, producing ads that appeal to the end user to drive higher volume. Our PPC services are incredibly good value; we’re based up north which keeps our overheads down. Cut us open and we bleed grit and integrity.
Piqued your interest? Welcome. Salvation has arrived.
We’ve done the hard yards, rolled up our sleeves and got stuck into the PPC messes made by other agencies. From taking over the PPC management of accounts that were set up worse than Gary Barlow’s taxes to correcting bidding strategies that were squandering businesses’ hard earned cash like wildfire, we’ve proved our worth over the years.
Even Google themselves took notice of what Dark Horse was doing, and awarded us Google Premier Partner status for a fourth year running, putting us in the top 3% of companies in the UK. Take that.
This means:
We’ve been given the key to Google’s deep, dark vault of training and resources, as well as having Google on speed dial for immediate, dedicated support for our clients. We’ve been given a big light-up sign too. We always judge Google’s recommendations with a heavy dose of cynicism to see whether they’re actually right for you. If Google said “jump”, we’d say “how come you’re not pushing broad match today?”. Remember, we don’t do PPC management; we do PPC dominance.
The PPC Manchester has got used to is frankly shoddy. Improper bidding strategies, poor audience targeting and costs-per-click higher than Beetham Tower. Dark Horse was born out of being mistreated by a PPC agency in Manchester. We were charged £650 for one change to one Ad group – it was raised by 10p and then lowered back again. Two logins in that month. A combined time of less than 60 seconds. No research. Nothing. We channelled the disappointment, the regret, the anger, and built the PPC agency Manchester had been waiting for. It’s time to start putting your competition to shame.
Paid search advertising is designed to get your brand in front of the right people. By ‘the right people’, we mean the users who are dripping with intent to purchase, new audiences, old audiences and audiences that didn’t even know they needed you until they saw you. These are the people who are going to make your revenue grow from 7 to 8 figures.
Our impact-driven PPC agency uncovers the nooks and crannies that will amplify your brand and secure conversions. Meanwhile, straight-line Paid Marketing will align searchers’ desires with your website to get them converting and spending. Expect quality leads and the ROI you deserve.
PPC advertising allows you to be seriously focused on variables beyond which keyword to drill down to. That’s just PPC 101. We look at audience signals, demographics, devices, time of day, location and lots more to make sure your marketing spend is going into all the right areas. PPC also has the advantage of being extremely measurable. Our PPC experts can see exactly what is driving positive results to double down on these tactics, while eliminating areas that aren’t performing as well. Fingers on the button – reactive marketing. We’ve got your back.
PPC marketing goes hand-in-hand with properly executed Paid Social advertising and top-drawer SEO. The unholy trinity of digital marketing. We do it all and we’re ready to serve – just send us a sign.
Dark Horse is a Google Premier Partner, which means our PPC agency is in the top 3% in the UK. We couldn’t be prouder about it. We know our onions, and we’re glad Google recognises that too – a bit of extra validation for those who want to see it.
Ultimately though, your business comes first, and we’ll always test everything Google offers to make sure it works for you; Google is a business at the end of the day, and it’s dog eat dog out there. They’re just trying to make some dough, but we’d prefer you made more.
Tell us your commercial goals and we’ll create a battle plan to make them happen. To put that into motion, we’ve hired the best PPC experts from across Greater Manchester and beyond, who live and breathe all things Paid Search. We only accept victory when tangible results and converting traffic is coming in; welcome to the joy division.
With a forensic approach underpinned by process, knowledge, tried-and-tested tools and PPC experts to make your goals a reality. Our PPC dominance is well documented; it’s expansive and powerful.
Our PPC agency services include:
Our PPC agency has seen it all; the mediocre, the shoddy and quite frankly the piss poor. But we’ll always turn it around with integrity, quality and real results. The stuff that really matters.
Here’s a statistic for you – 80% of users only read PPC ads when they use search engines. It doesn’t stop there either, with half of online shoppers arriving on a website through Paid Search ads. HALF. If you’re not investing in solid PPC, you’re missing out on the majority of your audience who are ready and waiting to buy what you have to sell.
But it’s not just about having PPC ads set up. With 33% of users clicking on a pay-per-click ad because it directly answers their search query, you best believe that legitimately relevant and useful ad copy is the only way to get users actually clicking through to your website.
With a forensic approach, our PPC agency puts your website front and centre of every potential customer that has a laptop. We hear that’s quite a lot of people. All you have to do is wait for the conversions to come rolling in. Better buy an abacus or two, you’ll have a lot of coins to count.
The OG of pay-per-click advertising. Since launching in 2000, Search ads have dominated the top of the search engine results pages. These ads are typically displayed at the top or bottom of the search results, and are marked as “sponsored” or “ad”. You know the ones we’re talking about. They may be simple but there’s nothing wrong with that. Products, services, sales promotions, even articles – Paid Search ads are a solid way of promoting what you have to offer by targeting the very keywords your audience is using to search online.
Search ads need meticulously researched keyword data, creative copy and audience targeting to be successful. Our PPC agency expertly creates Search ads that convert, constantly testing and analysing the data to put you in the spotlight and annihilate your competitor’s ads. We won’t rest until we’ve met your goals and then some.
Shopaholics get their own PPC ads. Google Shopping ads are more geared to e-commerce websites or retailers, and specifically promote your products on the search engine results pages. Convert bigger, more relevant, can’t-part-with-their-cash-quick-enough audiences and haunt your competitors’ nightmares with shopping ad campaigns that will crown you King of e-comm, ruler of them all.
Think Search ads but made prettier. While Search ads are about getting users with intent to convert, paid display ads are higher up the funnel. It’s all about instilling that intent in the first place – finding an audience who could become paying customers. Our PPC experts will sow the seeds of what your potential customers are looking for via targeted ad placements, getting into their heads to fill your pockets. And once they can’t stop thinking about your product, Remarketing ads can be used to ensure they come running back to you, to convert.
The stalker of the paid advertising world, Remarketing ads let you target and engage with users who have previously interacted with your website or other PPC ads. By specifically targeting users who have already shown an interest in your product or service, Remarketing ads are the perfect weapon for converting lurking users to paying customers. With expert audience targeting, our PPC agency makes sure that no potential customer slips through the net and falls into the murky waters of your competition.
Basically the VR of paid advertising. The more techy of the PPC ads, Programmatic Display ads refer to the automated buying and selling of digital advertising space. This includes a lot of algorithms and data to target your specific audience with ads in real-time. We know user search behaviour changes fast, so to keep up with an ever-evolving audience our PPC experts reactively optimise precise targeting and ad spend to reach every one of your users with the most relevant ads to them. It’s that personal touch.
Do people still use Bing? Apparently 4% of the population use Bing, so there you go. Bing’s not dead yet. We’re not one to judge or discriminate – all PPC ads are welcome here. Microsoft ads are just PPC Search ads but on Bing instead of Google. They function the same as standard Paid Search ads by appearing at the top and bottom of search engine results pages, and let you target a specific audience that are searching for what you’ve got to offer. In the case of Bing ads, probably a Gen X that still has a landline (yes, they still exist too).
The ugly sister of Bing ads. Although only about 2% of users in UK search online with Yahoo, you’d be a fool to neglect Yahoo ads as a viable paid search option for your business. With Yahoo Ads, businesses can create targeted ad campaigns to reach a specific audience based on demographics, interests, and search behaviour. Want to appeal to the elder millennials and Gen X who probably still use Ask Jeeves religiously (oh yes, that’s still going), Yahoo ads are the answer.
This is where the mediocre PPC agencies are weeded out from the elite. Any half-decent PPC agency will offer Search ads and Display ads, they’re base-level standard. Find yourself a PPC agency that writes their own Google ads scripts and you’re onto a winner. We don’t just rely on Google’s standard ad formats, we create our own. Paving the PPC path for results that really pay off.
Google ads scripts are a powerful tool that allows advertisers to automate and customise their Google ads campaigns. These scripts are snippets of JavaScript code that can be added to your Google ads account to perform various tasks and actions. With Google ads Scripts, our PPC consultants are able to automate bidding strategies, create custom reports, manage keywords and ad groups, and much more. The bottomline? Ultimate efficiency to create the most effective PPC campaigns for you. Golden.
Well-targeted ads put them front and centre of your audience. Carefully crafted ad copy converts lurking window-shoppers into paying customers. It refers to the text or content that appears in your ads when they are displayed on search engine results pages or other online platforms. Compelling CTAs and keywords that meet your user’s search intent all tied up into concise content ad copy. A well-crafted PPC ad copy can significantly increase the click-through rate and drive more qualified traffic to your website, ultimately leading to higher conversions and ROI.
Shopping ads can only achieve limited success unless your product feeds are properly optimised. Here’s the basics. A product feed is a file that contains all the relevant information about the products or services you offer, such as their titles, descriptions, prices and images. By effectively managing your product feed, you can optimise your PPC campaigns by ensuring accurate and up-to-date information is displayed in your ads. The point? Attracting the right audience and increasing conversions.
If there’s one thing you can count on Google to do it’s change their algorithm without so much as a head’s up for those in the industry. It’s infuriating, and hard to manage on your own. Our PPC account management does the dirty dealings with Google so you don’t have to. From setting up your PPC accounts to managing your bid strategies to reactively optimising your ad copy, we become your shadow master as we combat the cesspit that is PPC in Manchester and reach our final objective: make you money.
Our PPC audits are designed to shake things up. Google ads failing you? Display ads falling shy of the right users? Bid strategies eating up your hard earned cash and leaving you to buy Tesco’s own-brand baked beans? It’s nothing we haven’t seen before. Our forensic PPC audits put your pay-per-click campaigns under the microscope, dissecting every missed opportunity to uncover the tangible, data-driven results that will increase your bottom line.
We get it, not every business needs a PPC retainer. Maybe you have an idea of where you want to get to, but you just need a little boost first. A helping hand to see you on your way to success while you wave to your crushed competition from new heights. Short-term PPC projects are typically implemented to achieve specific short-term goals, such as promoting a limited-time offer, launching a new product or service, or driving immediate traffic to a website. Unlike long-term PPC campaigns that aim for sustained visibility and continuous traffic, short-term PPC projects focus on generating quick results within a specific timeframe. This is high-stakes stuff. With quick conversions comes the possibility of quick declines. Get it wrong and you risk losing huge wads of cash toot-suite. Any good PPC agency in Manchester should be able to take on short-term PPC projects in their stride and make you more money than you thought possible. Too bad there aren’t many good ones.
This is not for the faint of heart. Our Manchester PPC audits are hefty and honest. Some might not like to hear how their Paid Search ads are set up or where their display ads bidding strategies are falling short (and exactly how much money you’re losing out on), but we’re gonna tell you.
Data-driven to the core, our 33-point Manchester PPC audit covers everything from set-up to optimisations to missed opportunities. Here’s some of the things we look out for:
Got any skeletons in the closet you don’t want us discovering? Too bad, our PPC audits will find everything. Want a taste of victory? Ask us for a free PPC audit.
A lot goes into our PPC agency’s campaigns. Dark Horse is founded in forensic, meticulous data. Spreadsheets upon spreadsheets. Not quite big data, but a big amount of data for sure. We don’t do anything until we can prove why it will work and what the result will be. The numbers don’t lie.
Data-driven analysis. Simple. We conduct a thorough review of your website’s Paid Search marketing and tell you the critical conversion gaps and opportunities in your PPC campaigns.
We get to know your audience better than they know themselves. The language they use, the terms they use to find what you’ve got to offer, their shopping behaviours, their mother’s maiden name…
Knowing what to spend and when is crucial for maximising your PPC campaigns. Allocating the right budget can make or break your pay-per-click performance. Get it right and you’ll see the dollar signs roll in.
Too many PPC agencies in Manchester get into optimising PPC campaigns without ever setting a single meaningful KPI to measure the performance. Coincidence? We think not. We’ll tell you your measurable KPIs and meet (or exceed) them.
If you can do something, you should do it right? When we find quick wins in our audits that will take 2 seconds to fix but will get more users clicking on your ads, you best believe we’re going to action those iddy-biddy wins right away.
PPC account structure is literally the foundation of your PPC campaigns. Poor account set up is like building your house on a bed of straw and crossing your fingers and toes that the big bad wolf won’t blow it down. We all know how that one ends.
We don’t care about increased ad impressions. More traffic means nothing if those users aren’t converting. We develop, test and optimise your PPC landing pages (old and new) to maximise your paid media performance and, you guessed it, make your business more money.
Most PPC agencies in Manchester have a set and forget mentality. They’ll give you a token PDF report at the end of the month citing a 0.2% change in conversions which can get you nothing more than a big bottle of coke in today’s economy. We thrive on showing how what we are doing is working, and we love to show you the results as and when they come through.
It’s our Genesis. Dark Horse was born out of being mistreated by a PPC agency in Manchester. We were charged £650 for one change to one Ad group – it was raised by 10p and then lowered back again. Two logins in that month. A combined time of less than 60 seconds. No research. Nothing.
That agency is one that is 14 years old, multiple offices in the UK, countless awards and widely recognised as an industry leader. The only thing they’re leaders in is utter disappointment. We know the truth of what happens if you don’t give them enough profit.
Imagine if PPC in Manchester wasn’t polluted with schmoozers in Spinningfields selling generic PPC ad copy with a side of client neglect, all in exchange for a cut + paste monthly PDF, 4-figure fee and a big headache. We can dream, right?
We remember the hangover from poor PPC agencies. The disappointment, the regret, but more so, the anger. Mediocre PPC companies can do one. Forged in the fury of sky-high fees and incessant industry “experts”, Dark Horse emerged with a vengeance. We exist to right the wrongs of shoddy PPC management and dominate paid advertising. The PPC oasis that Manchester businesses have been waiting for.
The search is over
We’ve hired the finest minds in PPC; Manchester, the north-west, far and wide – we’ve scoured the country with a claw-toothed comb, seeking out the very best PPC talent. The smarter we work, the more money we make you. Simple.
We have client relationships spanning years and years; that’s not down to sickening schmoozing, fancy lunches or jargon vomit, it’s down to the cold, hard cash we make for the businesses we work with. Our PPC services are incredibly good value; we’re based up north which keeps our overheads down. Cut us open and we bleed grit and integrity.
Dark Horse gets *it*. We combine analytical approaches with creativity to make sure we’re focusing on growing your business from 7 to 8 figures while producing ads that appeal to the end user to drive higher volume. Expect data-driven decisions that will deliver results, make you money and leave you cursing yourself why it took you so long to get in touch. Our PPC agency isn’t for everyone, but it could be for you.
What are you waiting for? Channel some of that Manc grit, rip off the plaster and give us a call today.
Find out more about PPC
19/08/2025
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11/07/2024
When it comes to PPC advertising, one term you often come across is a PPC landing page. But what exactly is a PPC landing page and why is it important for your ad campaigns? If your current search marketing agency can’t…
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Outsource your PPC management to an agency to save time, resources and money. Using a PPC agency is more cost-effective than trying to manage your ads in-house. We have economies of scale, which allows us to optimise campaigns at a lower cost than you can do yourself. Bring on that sweet sweet ROAS.
Been considering working with a freelancer? If ‘two heads are better than one’ as the old adage goes, 10+ heads are definitely better than one. Our PPC experts work together to create and manage your campaigns, making them more comprehensive and effective than a lone freelancer could ever hope to achieve. We also have the resource to help you scale as your business grows. We’re willing to bet Freelancer McGee will come up short on that front too.
Our PPC campaigns start at £1,250 per month, though the fee will vary based on how many hours you invest in. Before you sign with us for PPC management, we’ll recommend a set number of hours based on how long we think it will take to achieve your business objectives and deliver the best results for you. Speak to our sales team to discuss our PPC costs further.
Like all good marketing, PPC feeds off data; the longer a campaign is live, the more data we have, and the better we can optimise it. Longer-running, data-driven campaigns perform better over time. But you should see an increase in traffic and conversions, and improved brand awareness within just a couple of days of launching a high-quality PPC campaign.
We’ll emerge from the shadows to work with your existing marketing team, SEO agency, and any other stakeholders to bring you PPC success. Our roots began as a PPC agency, but we’ve expanded to offer our own stellar SEO and paid social services. We work with our Dark Horse counterparts to create unbeatable paid-and-organic search marketing campaigns, so you can dominate across the board.
Duh. It’s your account after all. We just need access to it so our PPC specialists can work their sorcery.
It’s our genesis. Dark Horse was born out of being mis treated by a PPC management company. We were charged £650 for 1 change to one Ad group – to raise by 10p and back again. Two logins in that month. A combined time of less than 60 seconds. No research. Nothing.
That agency is one that is 14 years old, multiple offices in the UK, countless awards and widely recognised as an industry leader. We know the truth of what happens if you don’t give them enough profit.
The question to you then….do we seem disingeniuos? If so, don’t work with Dark Horse. If you think we tell the truth, then we are the only option for consideration.
There is no room for mediocrity in the future. We will forensically retire your incumbent agency.
Piece by ickle piece individually wrapped in powerpoint slides.
They haven’t got mortgages so why not take their savings instead of Netflix. Paid Social so startlingly revolutionary that it could make Gen Z vote Tory with Kirsty Allsop as PM.
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The only thing you will get from page 3 is going blind.
Law professional, Tracey 23, from Skegness says "No sales below my favourite position - number 1 of course!"
Avenue85, an e-comms clothing company, had heard about Dark Horse’s reputation. It came to us to grow its site and reduce third-party platform reliance. It had heard that Dark Horse was forensic in its actions. Avenue85 presented Dark Horse with a challenge; raise performance significantly to a minimum of 6x ROI, maximise revenue from 25 brands and achieve a cost of sales equal or better than Amazon. We accepted.
16,056%
Increase in revenue
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There is no faith we betray. You ask us to bring wealth to you and destruction to your competition. Dark Horse accepts.
