18/11/2025
Think you know SEO? Think again. At Dark Horse we know our stuff, and we want to help the underdogs get ahead of the game. That’s why we’ve compiled this SEO glossary of terms to help all the Dark…
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20/10/2025
Organic search is an ever-evolving marketing channel. However, in recent years, SEOs have coined more and more terms to describe the current state of search. Makes ‘em feel special. The newest kids on the block this year are “GEO” and “AEO”, and everyone is getting their knickers in…
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18/07/2024
You’re typing away; you’ve searched ‘how to create reciprocal link’ or something to that effect. You’re inundated with information, most of it utter waffle or jargon when all you want is clarity and answers. Well, the Dark Horse collective are here…
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18/07/2024
Content marketing has become an indispensable SEO strategy for businesses looking to build brand authority, engage with their audience, and drive conversions. However, as businesses grow, so does the demand for content. This is where content…
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18/07/2024
In the fast-paced world of digital marketing, the buzzwords are endless. SEO, core web vitals, EEAT – it can feel like you’re swimming in a sea of acronyms. But fear not, we’re here to demystify these terms and explain how they…
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18/07/2024
Link Velocity is a crucial piece of the SEO puzzle. Miss this piece out, and the whole thing won’t make much sense. Anyone who’s worth their salt will stress the importance of link velocity, but, what is it and why is…
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11/07/2024
In the world of search engine optimisation (SEO), there are various techniques and strategies that website owners use to improve their rankings on search engine results pages (SERPs). One such technique is cloaking, which has drawn both attention and controversy in…
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11/07/2024
When it comes to PPC advertising, one term you often come across is a PPC landing page. But what exactly is a PPC landing page and why is it important for your ad campaigns? If your current search marketing agency can’t…
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20/05/2024
If you’re looking for Etsy SEO tips then we’re guessing you want to grow your online store. There are currently around 7 million active sellers on Etsy,…
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