30/06/2025
In June, AI reached into every corner of search marketing, with changes across PPC and SEO for how and where AI is used when you search, or build campaigns. Plus there are shake ups across Meta platforms for ads and video, and Microsoft finally delivers its own Data…
view
30/05/2025
We’ve absorbed all the marketing news from May, taken a scalpel and cut out only the stuff you need to know. Amid the AI generated noise there are updates you need to be in on, and our experts across SEO, DPR, PPC and Paid Social have sorted the…
view
24/02/2025
Dark Horse has a new set of hands on the reins. Starting 2025, John Keating has been unceremoniously booted into the position of CEO and founder where he can work on the ‘vision’ of the agency at a safe distance. Alan Reeves has taken…
view
18/07/2024
You’re typing away; you’ve searched ‘how to create reciprocal link’ or something to that effect. You’re inundated with information, most of it utter waffle or jargon when all you want is clarity and answers. Well, the Dark Horse collective are here…
view
18/07/2024
Content marketing has become an indispensable SEO strategy for businesses looking to build brand authority, engage with their audience, and drive conversions. However, as businesses grow, so does the demand for content. This is where content…
view
18/07/2024
In the fast-paced world of digital marketing, the buzzwords are endless. SEO, core web vitals, EEAT – it can feel like you’re swimming in a sea of acronyms. But fear not, we’re here to demystify these terms and explain how they…
view
18/07/2024
Link Velocity is a crucial piece of the SEO puzzle. Miss this piece out, and the whole thing won’t make much sense. Anyone who’s worth their salt will stress the importance of link velocity, but, what is it and why is…
view
18/07/2024
Content marketing is your golden ticket to engaging audiences, driving traffic, and building brand loyalty. Yet, too often we see a trail of destruction left behind as many attempt to create and market content they think looks good but ultimately, is a huge…
view
11/07/2024
In the world of search engine optimisation (SEO), there are various techniques and strategies that website owners use to improve their rankings on search engine results pages (SERPs). One such technique is cloaking, which has drawn both attention and controversy in…
view
