Oh, the places you’ll go
WildBounds had a clear idea of what it wanted from Google Search but only now in pairing with Dark Horse did it have the skills to start on the road to results. WildBounds and Dark Horse created a strategy and determined targets to ensure PPC was a profitable channel and built out to enable scaling. As there is an element of seasonality associated with the company’s products, we knew that the agreed targets would increase during peak times. We always consider seasonality to make sure that the goals are reflective of this.
From there, we introduced a selection of Single Keyword Ad Groups (SKAGs), which helped improve WildBounds' Quality Score and helped increase the overall Click Through Rate (CTR). We also included the use of cross-type negative keywords to minimise any potential keyword poaching.
The results speak for themselves.
“We knew that PPC played a vital role in growing our business. We were actively looking for an agency to manage it when we engaged with Dark Horse. The audit process and the depth of knowledge were impressive from the off; it was clear these guys knew their stuff. Since we started our PPC campaigns have gone from strength to strength. The team are always on hand to help, and the quality of execution and campaign builds are top-notch. The skill and experience of the Dark Horse team are great, and we’d recommend them to anyone.”
Adventure is out there
Increase in revenue year on year
Increase in ROAS year on year
Increase in transactional volume