Critical Success
Steamforged Games is a Manchester-based tabletop games studio and publisher selling directly to customers online.
Steamforged Games has grown into the UK’s leading creator of licensed tabletop games inspired by triple-A video games, their extensive library spans board games, card games, miniature games and roleplaying games – also including popular original games.
Steamforged Games approached Dark Horse because they felt like they weren’t reaching their full potential and wanted to explore PPC as a marketing channel.
Dark Horse conducted a forensic PPC audit on the account and could quickly see where Steamforged Games could expand. Historic performance data was used to plan for seasonal peaks, allowing budgets and bids to be adjusted proactively during high-demand periods to maximise revenue.
Then, careful management of new product launches ensured that budgets and bidding strategies were aligned to maximise revenue from the outset, allowing new lines to scale efficiently while maintaining strong performance.
Highly profitable Demand Generation campaigns were developed by the PPC team for key product lines, driving incremental growth by capturing high-intent audiences and supporting full-funnel performance.
Shopping campaigns were restructured to ensure sufficient budget was being allocated to the most profitable product lines, improving efficiency and maximising return on investment.
Finally, PPC activity was expanded into new EU markets with campaigns tailored to local demands and performance insights. This enabled sustainable growth across these regions while maintaining profitability.
The results were astonishing. A 368% increase in revenue in 2025 compared to 2024 and an uplift in ROAS of 33% from 2024 to 2025. These numbers are life changing.
368%
increase in revenue from 2024 to 2025
33%
increase in return on ad spend (ROAS) over 1 year
Element games is a wargaming and miniatures ecommerce site. As an online store, they rely heavily on PPC for monthly sales. PPC is used by Element Games to get ahead of its competition, specifically for product launches as the effects of SEO would be too slow for short-term launches.
63%
Increase in ROAS YOY
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