After graduating from the University of Central Lancashire in 2018 with an MA in Film and Media, Sam started her Digital Marketing journey as an in-house Copywriter for an e-Learning SME. Recognising the positive impact that link building could have on organic search in a niche industry, she developed a Digital PR process from scratch, leveraging in-house expertise and content to secure coverage.
Realising that Digital PR was definitely the way forward, Sam went all in and joined the Dark Horse Digital PR team in January 2021. Today she uses her experience to win highly relevant links for clients in a number of verticals. Her industry experience includes Health and Safety, Interior Design, DIY, Property, Auto Trade, Fitness and Wellbeing, Outdoor Country Clothing, Second Hand Fashion, Luxury Jewellery and Watches and more.
May 24, 2022, Sara worked with Samantha on the same team
Head of SEO and Venn Digital
Sam is an amazing Digital PR expert! Whilst working at Dark Horse, we often collaborated between the Content and Digital PR departments, Sam always had brilliant ideas, was quick to provide us with data and copy needed to turn into posts ready for DPR, and has helped our content team with extra writing on more than once occasion. Sam has a knack for finding buzzworthy topics and as a bonus she’s a great writer! Most of all, she’s a wonderful person to be around and would be a treasure in any team.
Sara Kavanagh
April 4, 2019, Fidelma worked with Samantha on the same team
Talent Acquisition Manager at Codec Ireland
Sam is both bright and eager! She is a breath of fresh air to work with on projects.
Sam’s creativity and flair for originality is a huge asset. I worked with Sam on various projects and she continually pushes the boundaries, brings new ideas to the fore and most importantly is a professional at all times. I was particularly impressed by Sam’s ability to bring people together.
Sam takes initiative and works quickly and effectively. Her ability to write, design, communicate and influence is excellent.
Fidelma Wallace
Content by Sam
13/11/2023
 In the rapidly evolving world of digital public relations, AI-powered tools and ChatGPT are making waves. They offer exciting possibilities for enhancing PR campaigns, but there are also potential downsides to consider. In this article, we’ll explore…
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13/11/2023
 The Power of Link Relevance in Digital PR and SEO In the fast-paced world of Digital PR and Outreach, brands often rush into creating link-building campaigns, aiming…
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20/08/2023
Let’s be real. Digital PR can be pure chaos. You can do everything right and still lose. In this little guide we’ll talk about how you can take that situation and, with some persistence and a refusal to…
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There is no room for mediocrity in the future. We will forensically retire your incumbent agency. Piece by ickle piece individually wrapped in powerpoint slides.
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They haven’t got mortgages so why not take their savings instead of Netflix. Paid Social so startlingly revolutionary that it could make Gen Z vote Tory with Kirsty Allsop as PM.
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The only thing you will get from page 3 is going blind. Law professional, Tracey 23, from Skegness says "No sales below my favourite position - number 1 of course!"
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PPC results to make you cry tears of joy. PPC results to make your competition cry. Period. Make a Martini out of them.
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