9/01/2024
Blogging a Dark Horse
3/01/2024
Matt Hurst
A/B Testing: Finding your perfect narrative
Time is money and never has this been more pertinent than in the digital world where attention spans are short and competition is fierce. The opening seconds of your video content are crucial. A/B testing, so often overlooked by many media buyers, can provide invaluable insight when refining your hooks…
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20/12/2023
Victoria Roscow
Are zero volume keywords worth it?
The knee-jerk SEO answer to whether zero volume keywords are worth targeting is usually NO. Seems sound. Keywords that have no recorded data of being searched by users online surely can’t be of any benefit to your SEO strategy – or can they?…
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20/12/2023
Sam Cobden
What is Digital PR?
What is Digital PR? In short, DPR. In long, Digital Public Relations. In even longer, well that’s what the rest of this article is about. Digital PR is one of the three pillars of SEO, and according to…
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20/12/2023
Libby Mayfield
How can AI support your marketing goals?
AI in marketing utilises artificial intelligence technologies to improve marketing strategies and enhance customer experiences. With the vast amounts of data available in the digital landscape, AI marketing has become an effective tool for businesses to gain valuable insights, personalise content and target their audience effectively.
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20/12/2023
Victoria Roscow
10 ways to identify your key competitors online
Whatever the sector you operate in and regardless of the service you provide, you will always have competitors. You might know you’re better than them (we sure as hell do) but your prospective customers don’t. Now more than ever, industries are saturated with international companies…
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20/12/2023
Libby Mayfield
Key KPIs for Marketing everyone should know
When it comes to measuring the success of your marketing efforts, selecting the right Key Performance Indicators (KPIs) is of utmost importance. Efficient marketing KPIs provide valuable insights and help gauge the effectiveness of your strategies in achieving your business goals. But how do you select marketing KPIs…
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20/12/2023
Libby Mayfield
Understanding the benefits and challenges of lead generation
Lead generation refers to the process of attracting and converting potential customers or leads into prospects for businesses. It is an essential part of any marketing strategy as it helps businesses identify and engage with their target audience. The goal of lead generation is to capture the interest…
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18/12/2023
Victoria Roscow
Does metadata matter in 2024?
How many years has this conversation been going on now? For the past decade we have been told by the digital overlords that metadata is not a direct ranking factor in Google’s algorithm. That hasn’t stopped SEO…
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