Skip to content
Background Texture
Background Texture

 

Our public apology and commitment to transparency

At Dark Horse, we believe in being open and honest with our clients. Today, we want to make a public apology for the unprecedented success we’ve brought to our e-commerce client accounts, resulting in remarkable growth.

We acknowledge that our approach may have led to a severe and continuous lapse in judgement. While we have been transparent about charging clients a percentage fee of click-spend, we understand that the substantial increases in revenue during peak periods, such as Black Friday and Christmas, have caused concerns.

Recently, we’ve received feedback from clients expressing dissatisfaction with increased invoices due to the substantial returns we’ve generated for them. One client even complained about a staggering 368% increase in revenue year on year.

We want to express our sincere apologies to our clients. We understand that the success we bring may come with unexpected financial implications. We’re sorry if our payment structure has caused any discomfort.

If you’re an e-commerce company seeking to make too much money and you are willing to pay our respectful fee, contact Dark Horse today.

 

Get the latest insights and tips straight to your inbox

Related content

30/06/2026

Libby Mayfield

June 2026 industry news round up

June brings a big slam for AI generated content, as the latest Core Algorithm Update shakes things up. The UK’s Competition and Markets Authority has given websites the power to remove themselves from Google’s AI summaries in UK search results, and will make Google provide greater transparency around how rankings…

view

8/06/2026

Adele Halsall

The UK’s Real Coffee Capital

Dark Horse runs on two fuels. The first, sticking up for the Davids. The second, caffeine – nature’s rocket fuel. It made sense for us to explore, in a world dominated by identical, corporate high-street chains serving burnt bean water in paper cups, where you would go for a proper…

view

29/05/2026

Libby Mayfield

May 2026 industry news round up

May saw Google Marketing Live 2026 take place, with many announcements off the back of it. Elsewhere, TikTok are following in the footsteps of Meta by offering a paid, ad-free option, and two of Switzerland’s finest watch brands stirred up a storm on the streets. And Google’s second core algorithm…

view

Get in touch with us

There is no faith we betray. You ask us to bring wealth to you and destruction to your competition. Dark Horse accepts.