Netball UK has worked with Dark Horse since August 2020. The results had been great but we felt they could be stronger if there was more investment into PPC. In 2022 we worked directly with the business owner to look at increasing monthly spend across the year in order to positively affect overall conversion and revenue numbers. We also wanted to work on delivering an increase in revenue across all lead sources.

In December, during the Christmas period, we had a 250% increase in spend compared to the average monthly budget of 2021. This was significant and Netball UK wanted to see the goals achieved. Dark Horse donned its bib, ready to attack the account.

Avenue85, an e-comms clothing company, had heard about Dark Horse’s reputation. It came to us to grow its site and reduce third-party platform reliance. It had heard that Dark Horse was forensic in its actions.

Avenue85 presented Dark Horse with a challenge; raise performance significantly to a minimum of 6x ROI, maximise revenue from 25 brands and achieve a cost of sales equal or better than Amazon. We accepted.