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Promote your business on one of the world’s
most POWERFUL marketing platforms
Facebook Ads is one of most sophisticated and effective marketing platforms in existence. Like a good Dutch lager, it can reach parts that other channels like Google cannot. The targeting is so advanced that its power is questioned by the highest legal authorities in the US. Judge the results for yourself.
Facebook can use its sophisticated spying platform to allow your message to get in front of the most relevant audience. Target on interest, location, demographics, behaviour and more. Facebook advertising done well can make you bucket loads of money. We can create strategies and ads to either generate sales of conversions of drive footfall to your store.
Build awareness of your brand. Build loyalty to your brand. Build your coffers with increased profits. Build a bespoke Facebook marketing plan and revenue stream with Dark Horse.
How we help you?
- Build a Facebook marketing strategy that hits goals:
Primarily, we work on ROI for Facebook and leave vanity metrics for others - Identify and attract customers with targeting:
Facebook offers advanced tools to get ads seen by the most profitable customers - Creative engaging adverts:
Our experience can deliver all formats of ads built to convert - Deliver Facebook returns and revenue:
An expert paid social team delivering what matters most
Facebook marketing service includes:
All Facebook ad formats including:
Video ads
Photo ads
Slideshow ads
Facebook marketing rocess
Most of our days are spent with expert square eyes pouring over Facebook advertising accounts; improving them, building them, optimising, testing and powering client revenue forward.
The best results come from a simple process. Facebook marketing success does not need to be complicated. Work with us and this is what you get.
1. Research
We understand your business, industry and goals and then audit all assets and information available to us: prior results, analytics, etc.
2. Facebook playbook
The plan and thinking about how this is going to work. Top brains. Top results. The most vital part for short and long-term wins. The strategy will be directly focused on achieving the goals set whether that be generating leads or add to basket sales.
3. Audience and targeting
The most relevant and timely audiences generate the biggest money and Facebook is king of consumer targeting. With many options available, Facebook marketing expertise is huge here:
- Demographic & location – Select an audience based on age, gender, education, relationship status, job title and more. Facebook does not allow anyone to reach customers based on personally identifiable information.
- Interests - What films do they like? Sports? Books? Cultural references, brands and events that they follow paint the picture.
- Behaviours - Put your ads in front of people who have already shown interest through their actions - are they uploaders? Adopters? Creators? Business owners? Purchasing habits?
- Custom audiences - Upload your customer or CRM data into Facebook. Warm audiences ready to see details of your new promotions and products.
- Lookalike audiences - Facebook will find more people similar to audiences you have uploaded such as Customers, site visitors or people who have engaged with any content. This is the power of Facebook Advertising.
- Facebook remarketing - After installing the Facebook Pixel, we can target past visitors or people who took specific actions on the website.
4. Ads, ads, ads
Our brains know the right style, type and design of ad that is going to work best. They think of them, they build them, they test like a bastard. Carousel ads, Canvas ads full screen, immersive ads to deliver on experience and engagement.
5. Campaign optimisation and growth
Constant monitoring and decision making from Facebook brains with the only objective of hitting your goals and making you money and returns. A proactive mix of testing ideas and analysing data to make the big gains.
6. Full reporting
Simple and free from jargon.
Facebook advertising - Worth doing then?
Yes, if you like swimming in money. Facebook advertising offers a magic bullet to increased sales and leads through detailed targeting, valuable audience information and scalability that will make you squeak. Best of all, so many business' are slow to get on this channel. It's the marketing equivalent of that beach in Thailand before the film came out and ruined it with lager Brits.
- 2 billion people worldwide are connected to a small business on Facebook
- 2.23 billion people log in to the platform every month
- 66% of monthly Facebook users use it daily
- E-commerce click-through rates have tripled in the last two years. Boom