2/10/2023
We’re never far from Black Friday. So we may as well talk about how you can prepare your Black Friday Paid Social strategy for this key trading period. There are four areas you really ought to be focusing…
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22/09/2023
 Ad customisers are nothing new. They’ve actually been around for years. You’ll have most commonly seen them as a countdown in the ad text for events like…
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19/09/2023
Ad Assets, formally known as extensions, are a key part of any Google ads account. Most accounts we see use these in some capacity, with site links and call extensions being the most frequently used. But I want to talk to you about a couple of Google ads…
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13/09/2023
It’s a very big thing, accountability, because ultimately whenever you take on any search marketing agency, you trust them with a huge amount of money. You need to be able to hold those agencies accountable to make sure they aren’t…
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9/09/2023
The mere exposure effect. The psychological phenomenon that is all about how the more we see things, the more we tend to like them. This is how advertisers really use remarketing methods to hone down on their audiences throughout PPC campaigns. The top 5 remarketing methods you should…
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3/09/2023
Is your PPC agency driving incremental growth or are they reporting easy wins? Let’s take a look at the red flags you should be looking out for, and what you can do to encourage new conversions, not just the ones you’d get anyway. Let’s be real; platforms are…
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30/08/2023
*This content was originally recorded in 2022* Today, we’re talking about the cookie consent configuration in 2022 and the wider scope of that, ie. privacy. We’ll also touch on preventing data loss by not jumping the gun.  …
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22/08/2023
The Shopify product cannibalisation issue is a classic one. You need to be getting ahead of it because it can negatively impact your SEO and no one wants negatively impacted SEO. …
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20/08/2023
Let’s be real. Digital PR can be pure chaos. You can do everything right and still lose. In this little guide we’ll talk about how you can take that situation and, with some persistence and a refusal to…
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