30/03/2023
For the past couple of years, automation has been taking over Google Ads accounts for things like Performance Max and automated Google ads bidding strategies. Meaning the amount of manual changes that we can make to accounts has decreased. Things like…
view
30/03/2023
 If you’re a local business targeting your customer online, then you need a local SEO strategy. Let’s talk about the importance of local SEO…
view
26/04/2022
Getting your website content right can be a tricky game; it’s not just enough to have content on your site, it needs to be good. Actually, it needs to be better than good – it needs to be shit hot. But how do we define ‘shit hot’?…
view
14/02/2022
Free is a dirty word that gets us hot and bothered. Some Digital PR agencies would say that free data sources are shit submitted by self-serving scammers, saboteurs and screw-ups set to sink your SEO strategy. If that’s you, then we just want to let you know that there…
view
11/02/2022
Data Journalism has often been purported to be a guaranteed way of getting your pitches picked by publications. Big numbers, small numbers it doesn’t matter as long as they contribute the thinnest veneer of ‘fact’ to your pitches. So here we go, 4, 6, 6, 9, 12, 17, 19, 26,…
view
7/02/2022
Dark Horse is a PPC Google Premier Partner. We are in the top 3% of UK PPC agencies, thus gaining this status. The Paid team have worked incredibly hard to get this achievement; demonstrating our commitment to product expertise, driving client growth and ensuring our clients succeed with Google…
view
5/01/2022
Open Reddit when you’re not used to it and you’ll be met with a wall of ugly text and pages of people arguing over The Last Jedi. It all looks the same and looks pretty daunting – which might be why it’s slept on…
view
5/01/2022
LinkedIn. Once touted as a social media platform for professionals where you could share and find information, insight and expertise in almost any industry, has now become a cesspit of inspirational quotes, images and stories that no one is ever quite sure are real. Of course, every social network…
view
5/01/2022
Everyone thinks that with a bit of SEO knowledge, some Neil Patel blog posts and a couple of successes getting into your local street newspaper – you can do pretty much anything digital. How hard can it be to create a viral campaign or get a journo to publish your…
view
