3/01/2024
Time is money and never has this been more pertinent than in the digital world where attention spans are short and competition is fierce. The opening seconds of your video content are crucial. A/B testing, so often overlooked by many media buyers, can provide invaluable insight when refining your hooks…
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15/12/2023
 When it comes to auditing ad accounts, I’ve…
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15/12/2023
 The Power of Conversions API: Enhancing Facebook Advertising…
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15/12/2023
2/10/2023
We’re never far from Black Friday. So we may as well talk about how you can prepare your Black Friday Paid Social strategy for this key trading period. There are four areas you really ought to be focusing…
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3/09/2023
Is your PPC agency driving incremental growth or are they reporting easy wins? Let’s take a look at the red flags you should be looking out for, and what you can do to encourage new conversions, not just the ones you’d get anyway. Let’s be real; platforms are…
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5/01/2022
LinkedIn. Once touted as a social media platform for professionals where you could share and find information, insight and expertise in almost any industry, has now become a cesspit of inspirational quotes, images and stories that no one is ever quite sure are real. Of course, every social network…
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7/12/2021
We are a Meta business partner. Like you give a toss. We’d normally put our own Dark Horse spin on this announcement, but on this occasion, Dark Horse had to be reeled in a bit. Meta did not want us to write our own statement and gave us a bunch…
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4/10/2021
Dark Horse, is putting words into actions as it cultivates the Dark Forest. Dark Horse doesn’t just say it supports offsetting carbon-emissions; it puts it into practise. We work with clients who also believe sustainability isn’t just a bullshit bingo buzzword. It believes in what it is trying to…
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