Globis are Japan’s largest business school, delivering MBA programs and corporate training as well as investing in startups worldwide.

Their goal is to spread ‘kokorozashi’ to the world; the long-term aspiration to find one’s own mission in life.

Globis were experiencing a serious lack of brand awareness in Europe, and approached Dark Horse for SEO support in sharing their mission and reaching as many people as possible.

New Care Homes is a business centred around expertly designed, high-specification care homes. New Care wanted to increase its search visibility in specific geographical locations. It came to us with the aim to increase conversions and search reach near to where its care homes were based.

In terms of business-to-consumer lead gen, New Care, in the majority of cases, wasn't directly targeting its benefactors of the home, but often relatives of them. Dark Horse developed its strategy considering both the website to create a strong foundation and content to drive intent-based traffic. It was time to get started, it was time for Dark Horse to get forensic.