Luxe Collective specialises in pre-owned luxury fashion, with much of its growth coming through its loyal social media following and brand affinity. Luxe wanted to expand. Specifically through organic search and tasked us with a full-scale SEO campaign to make a difference to its bottom line.

New Care Homes is a business centred around expertly designed, high-specification care homes. New Care wanted to increase its search visibility in specific geographical locations. It came to us with the aim to increase conversions and search reach near to where its care homes were based.

In terms of business-to-consumer lead gen, New Care, in the majority of cases, wasn't directly targeting its benefactors of the home, but often relatives of them. Dark Horse developed its strategy considering both the website to create a strong foundation and content to drive intent-based traffic. It was time to get started, it was time for Dark Horse to get forensic.