PPC agency Manchester

Extensive teams of experts, access to specialised tools, lack of time and resources – the list goes on. But there’s one reason above all else to use a PPC agency and that’s cost-effectiveness. We have economies of scale, which allows us to optimise campaigns at a lower cost than you can do in-house. Bring on that sweet sweet ROAS.

You know that age-old saying ‘two heads are better than one’? Well, it turns out that 10+ heads are a lot better than one. We have a large team of experts who work together to create and manage your campaigns, making them more comprehensive and effective than a single freelancer could ever hope to achieve. We also have the resource to help you scale as your business grows. We’re willing to bet Freelancer McGee will come up short on that front too. 

Data is everything at Dark Horse. We constantly evaluate the effectiveness of our PPC campaigns and use that data to optimise our ads and adjust our strategy. Success varies based on the objective of each campaign, but we typically use the below as key measures:

• Click-through rate: This basically measures how often people who see your ad actually click on it. The higher the CTR, the more relevant and appealing to your target audience your ad is
• Conversion rate: So, people are clicking on your ads – but are they taking action from there? 
• Cost per conversion: No doubt you want to know how much you’re paying for each conversion – and we want that cost to be as low as possible
• Return on investment: We look at how much profit your PPC campaign is generating
• Quality Score: We need to please the big G. Google Ads uses Quality Score to measure the relevance and performance of your ads, keywords, and landing pages.

PPC and SEO both fall under the search engine marketing bracket, increasing your brand visibility, nudging leads to site and driving conversions. They just use different means to get to those same results. 

• PPC is a paid advertising model where your ads are displayed at the top or bottom of search engine results pages, and you pay a fee every time one of your ads is clicked. It’s one of the fastest ways to drive traffic to a website. However, as soon as PPC activity stops, so will the traffic and revenue associated with it
• SEO is an organic channel that improves your website’s rankings in search engine result pages through optimised website content, backlinks and technical fixes. SEO takes time, but you’ll reap the rewards long after SEO activity stops, assuming you put the right investment and time into it

A PPC campaign will deliver both short and long-term results. Within just a couple of days of launching your (do we really need to say it?) high-quality campaign, you should see an increase in traffic and conversions, as well as improved brand awareness. But like all good marketing, PPC feeds off data. The longer a campaign is live, the more data we have, and the better we can optimise it. Longer-running, data-driven campaigns perform better over time. 

We don’t rely on account managers at Dark Horse. Instead, you have direct access to the relevant person working on your website – no middleman. Email or call the PPC lead on your account anytime between 9 and 5 and they’ll get back to you directly.

We sure are, and we’re chuffed as chips about it. It means our PPC agency is in the top 3% in the UK. We know our stuff, and we’re glad Google knows it too.

Absolutely. Dark Horse’s roots may lie in PPC, but we’ve grown as an agency, expanding into Paid Social and SEO. We can join forces with our counterparts to create unbeatable paid and organic search marketing campaigns that help you dominate across the board. Paid gets you leads quickly, while SEO works on your long-term visibility.

We have an array of clients based within the M60, but you don’t need to have a Manchester postcode to work with us. We’ve had clients based everywhere across the UK and internationally. Our only criteria is that you want top-quality PPC from Paid Marketing elites. 

In short, yes. The two work hand in hand. PPC focuses ondriving targeted traffic to your site immediately, while SEO focuses on the longer term, building your site’s organic visibility to drive more “free” traffic over time. As such, PPC not only benefits your site in its own right but supports SEO by filling in the gap while you’re waiting for your optimisation efforts to pay off.

We’re in this for the long run and want to help you get the best results from your paid advertising. That’s why a typical PPC contract lasts 12 months. If you have other needs, though, give us a call and we can chat more about it. 

Our PPC campaigns start at £900 per month, though the fee will vary based on how many hours you invest in. Before you sign with us, we recommend a set number of hours based on how long we think it will take to achieve your business objectives and deliver the best results for you. Speak to our sales team to discuss our PPC costs further.

In short, your ad budget is completely up to you. We recommend spending a minimum of £2000 a month, though, so that there is enough data to judge results and inform our ongoing strategy.

We have a standard retainer, but for higher spends we charge a percentage of ad spend. This percentage can be tiered so that it reduces as budgets increase. Ultimately, it’s designed so that the hours required for higher budgets match the fee structure.

We’re too meticulous to throw a random number out there. Instead, we can provide more insight into the numbers of hours we need after we audit your account and have identified the scope of opportunity. Having said that, we do require a minimum of 9 hours.

You’ll have taken your first step towards PPC success!

First, we assign a PPC specialist from our team onto your account and organise an intro call with you and everyone you dealt with during the pre-sales phase to ensure everyone is fully up to speed with your business. We then produce an initial workflow document detailing the action plan for the first month and beyond.

We use all of the usual tools you’d expect, like Google Ads. But we also use the likes of Supermetrics and Shoptimised. Don’t worry, all of these are included in our hourly fee, so you can benefit from them at no extra cost.

Our team of PPC specialists have over 63 years combined experience. We struggle to find a vertical we haven’t worked in before. If you want the juicy dets of who we’ve worked on, you’ll need to get in touch.

We want our reports to be valuable for you, so we make them fully bespoke to your needs and KPIs. Our monthly reports provide detailed insights into the results we’ve achieved so far vs your goals, and the actions and plans for the following month to keep driving that success. Dominate or die. 

Our reports are usually monthly, but we can adapt their frequency to your needs. At Dark Horse, you come first.