SEO Manager
SEO Manager with two decades of experience. Delivering technical and content strategy without the noise.
You don’t stay in SEO for 20 years without seeing it all. Matt officially hit that two-decade milestone in 2026, bringing a rare depth of industry experience to the Dark Horse team. He joined the agency in December ’25, adding to an already powerhouse technical department.
Before joining Dark Horse, Matt spent 10 years running his own SEO consultancy. He specialises in the difficult intersection of technical infrastructure and content strategy, having solved complex problems for clients in FinTech, luxury retail, the arts and more.
Prior to running his consultancy, Matt spent a decade cutting his teeth in digital agencies around the Greater Manchester area.
Matt isn’t one for industry hype or shouting the loudest. Instead, he applies a cool, analytical approach to client strategy, ensuring that complex campaigns are built on solid foundations. He’s a steady hand who knows exactly how to make the search engines work for our clients.
Qualifications
- BSC (Hons) Media Studies w/ Business Management & IT – University of Manchester
Other things we do
Paid Social
They haven’t got mortgages so why not take their savings instead of Netflix. Paid Social so startlingly revolutionary that it could make Gen Z vote Tory with Kirsty Allsop as PM.
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SEO Service
The only thing you will get from page 3 is going blind.
Law professional, Tracey 23, from Skegness says "No sales below my favourite position - number 1 of course!"
PPC Service
PPC results to make you cry tears of joy.
PPC results to make your competition cry. Period. Make a Martini out of them.