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A tale of THE PPC agency in Warrington

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PPC agency Warrington

In the domain of the blind, the one-eyed man is king. In the land of the one-eyed man, the two eyed man is king. Why? Depth of field. Dark Horse has 24 onion-knowing, expert eyes who are shit hot at PPC. There is zero doubt that we are the most experienced leading PPC agency in Warrington and surrounding areas – we have the WA postcode and many other more important qualifying stats. We’ve also been to Walton Gardens numerous times, loved the kids zoo and hated the café. We’ve been to Gullivers World once because that’s all any sane person would. We are not even sure our PPC agency service would generate enough revenue to pay for all the paint required. We’re incredible at making companies money but not miraculous.

Under the spice laden Golden Square shadows, where the pursuit of quick conversions casts a long and ominous silhouette, PPC ads emerge as towering titans. Dressed in either Google or Bing colours, they promise instant visibility, tangible results and the sweet symphony of coins lining coffers. Yet, amid this seemingly lucrative landscape, a treacherous path awaits those who dare to entrust their fortunes to a mediocre Warrington PPC agency — where overspending and misallocation unfold as acts of daylight robbery not seen since Kerry Katona failed the psych entrance tests to ‘Celebrity’ Big Brother.

Enter Dark Horse, a PPC agency, Warrington, that is committed to rectifying the pitfalls of unscrupulous PPC practices. With a name that carries a hint of vengeance and a methodical, forensic nature, our tactical approach relies on knowledge, data and trusted tools to deliver impactful, commercially viable results. But scepticism is a wise companion in this domain. Let our credentials speak louder than words – Dark Horse proudly wears the mantle of a Google Premier Partner, an accolade reserved for the top 3% of companies in the UK, speaks volumes about our prowess. 3% of UK, apex in Warrington.

Bid farewell to sleepless nights and welcome deep slumber on mattresses made from £50 notes. 

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PPC Humblebrag

  • 6x ROAS achieved
  • 11824% increase in conversions
  • 16056% increase in revenue



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Why you should “do” PPC, Warrington

If you want to convert clicks into cash, then PPC is essential within digital. Those not engaging with a PPC agency are missing out on the sea of visitors and buckets of cash that could boost your profits sky high. Take you out of the rags and into the riches. Read on, Cinderella:

  • Audience targeting – Precision in reaching specific audiences based on factors like location, interests, demographics and more, ensuring you connect with your entire potential customer base
  • Tailored budgets – Businesses can establish daily or monthly budgets, preventing overspend and maintaining allocated advertising spend
  • Cost-effective marketing – Diverging from traditional advertising, PPC advertising charges businesses only when a potential customer clicks on their ad. This means you only pay for actual engagement, making it a highly cost-effective advertising method
  • Real-time monitoring – PPC advertising provides the agility to dynamically adjust budgets and targeting options, enabling reactive optimisation of campaigns and the maximising ROI

Success within PPC is more than setting up campaigns. Deep, technical knowledge is needed and understanding the platform’s algorithm. It’s not a case of play and pray, it’s test and deliver. Welcome to our PPC agency, Warrington.

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PPC services that make you money

In the bleak and desolate landscapes of Warrington, where the grey skies hang low and the dampness seeps into the very bones of the land, a PPC agency emerges, specialising in weaving tales draped in shadows. This scribe, this muse, this bon viveur, a maestro of the macabre, draws inspiration from the industrial remnants that litter the landscape like forgotten relics of a bygone era. Like Ian Brown.

Picture the haunted echoes of abandoned mills and Mr Smiths, their skeletal frames looming over the forgotten towns like spectres of the past. In this chilling atmosphere, our Warrington PPC agency crafts structures, campaigns, displays, ads and narratives that delve into the darkness of the soul, exploring the secrets buried beneath the surface of quaint villages (Lymm) and seemingly ordinary lives.

The rain-soaked streets, stained with the residue of time and those little silver gas bottles, become the backdrop for tales that unravel the mysteries concealed within the moss-covered 60’s clad walls. Each PPC managed client is a brushstroke, painting a canvas of commercial beauty tinged with melancholy.

The PPC agency captures the essence of Warrington, a region steeped in history, from the industrial revolution to Ethel Austin, Bejams to the present day. Rusting machinery becomes a metaphor for the decay of ecommerce companies’ dreams, and the ghostly whispers of forgotten workers resonate through the ads, haunting the client’s imagination.

Through the pen of this dark paid ads guardian, landscapes come alive with a foreboding presence, personas shrouded in shadows with their faces obscured by the perpetual gloom such as those in Runcorn. The beauty of the shopping arcades hides a darkness that only those willing to venture into the depths of the Warrington narrative can truly comprehend.

You can never have enough drama. Even with PPC. Up the Wolves.

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PPC services to impact your bottom-line

Forensic research, precise strategies, continuous refinement, and maximum impact. The Dark Horse PPC team is the unwavering pulse behind your PPC campaigns, ceaselessly driving results. Your business takes precedence in our approach.

Here’s what to expect:

Search Ads

The pioneers of PPC advertising, are the undisputed leaders in the realm. Also referred to as paid search ads or pay-per-click (PPC) ads, these digital marketing initiatives involve businesses competing for visibility by bidding on specific keywords or phrases. The outcome? Their ads secure coveted spots on search engine results pages (SERPs), prominently positioned at the top or bottom and clearly labelled as “Ad” or “Sponsored.” The mechanics are simple: when users search for particular keywords, the search engine algorithm assesses relevance and strategically showcases the ads. Advertisers incur costs only when their ad is clicked, giving rise to the pay-per-click concept. If amplifying visibility and driving traffic is your objective, then Search ads reign supreme.

Display Ads

The evolution of PPC ads, now with a touch of elegance. Display ads represent a visually arresting form of online advertising, strategically placing banners or images on websites or mobile apps to captivate your audience and entice them to click the ad. Unlike the conventional Search ads, Display ads grace a multitude of platforms, including social media, news websites and blogs. What sets Display ads apart is the ability to target specific users meticulously, considering their demographics, interests, and browsing/buying behaviours, ensuring tailored outreach to each audience persona. The magic happens with personalised ads, making your brand or products instantly relatable to your target audience, increasing the likelihood of transforming them into paying customers. Cha-ching.

Shopping  Ads

Imagine PPC ads tailor-made for avid shoppers with purchasing intent. Enter shopping ads, also recognised as product listing ads—an online advertising avenue empowering businesses to showcase their products directly on search engine results pages. These ads commonly grace the top or flank of organic search results, presenting a product image alongside key details like title, price and store name. You know that ‘Shopping’ tab on Google? That’s the realm of Shopping ads. Embraced by businesses for their remarkable conversion rates, these ads eliminate the need for endless hours of online browsing, placing your products at the forefront for users to purchase instantly.

Remarketing Ads

Meet the persistent side of paid media, the ads that refuse to let your potential customers slip away easily. Remarketing ads, a facet of online advertising precision-engineered to target users with a history on your website or interactions with your brand. Crafted to rekindle engagement with those intrigued by a product or service, these ads serve as gentle reminders of what caught their interest, coaxing them to return and seal the deal with a purchase. Reel them back in and transform those users into committed customers.

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PPC agency Warrington – Premier League

The Wolves aren’t the only ones in a Super League. Our PPC agency is a Google Premier Partner, placing us in the top 3% in the UK. We couldn’t be prouder of our pack; we’re the PPC agency Warrington’s been waiting for.

Our PPC experts provide:

  • Forensic PPC audits – jargon isn’t welcome here
  • PPC management across search, display, shopping, remarketing and more
  • Monthly reports that go deep; we’ll tell you everything, warts and all. Integrity is all we know
  • Product feed management, so you can spend more time at the Halliwell Jones or catching a gig at the Parr Hall, without having to refresh your feed every 15 seconds
  • Direct access to our PPC geniuses – we’ve recruited the best minds from across the North West

Ready to terrify your competitors and drive them down the SERPS? Hell, we’ll drive them out

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Element games is a wargaming and miniatures ecommerce site. As an online store, they rely heavily on PPC for monthly sales. PPC is used by Element Games to get ahead of its competition, specifically for product launches as the effects of SEO would be too slow for short-term launches.

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Increase in ROAS YOY


Ryan Bartram

Google Ads: what to expect in 2024

  The evolving landscape of Google Ads: what to expect in 2024 Google has been making substantial changes to its platform over recent years. From the removal of keyword match types and campaign variants to the introduction of new…

Why are you the best PPC agency in Warrington?
Why are you the best PPC agency in Warrington? - Expand

Glad you asked. Meet us and we will tell you. We will prove it with facts and figures. Not sales guff. We can’t list it here as our competition crawls our site weekly to see what updates and changes we make so they can copy them. They will literally just steal our ideas and content. Sh*t world we live in. We don’t do it back of course, we’re more concerned with our clients and what we’re doing.

Often imitated but so far as we know… never bettered

Is the best PPC agency in Warrington?
Is the best PPC agency in Warrington? - Expand

Of course it’s not. That’s just maths. There are probably around 5-10k PPC agencies in the UK. Most bang average – probably about 500 good ones. Chances are that the best one is in sight of Gemini? No chance. It’s probably in London somewhere. Probably – probability would suggest that. Dark Horse can certainly lay claim to being the best of the Northwest so if you enjoy face to face chats with your agency and hate running to that platform in Euston with those gimps at 7:04 pm then find the one in London.

Should we follow Google Rep advice for PPC?
Should we follow Google Rep advice for PPC? - Expand

Absolutely. They are experts and they will look after you. Google Ad’s IS PPC! Forget Bing. 

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