16/03/2021
Brand bidding in your PPC campaigns is a divisive topic. Should you bid on your branded terms? Should you bid on your competitor’s brand terms? Brand bidding is a PPC strategy for bidding on search terms relating to your brand. For example, ecommerce platform Shopify makes bids on ‘shopify’ search…
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23/02/2021
You trust your agency, right? Sure, they might not have not been in touch in a while and sure you have no idea how much money your business is currently making from PPC or SEO but isn’t that normal? The short answer is no, no it is not.
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25/11/2020
Black Friday 2020 is finally here, and we’re eager to see exactly how Covid-19 and two lockdowns will impact the shopping day of all shopping days. It’s no secret that this year has been unlike any other: retailers are fighting to stay afloat whereas shoppers are carefully considering their purchasing…
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11/08/2020
Although Bing hasn’t quite reached the status of verb the way that Google has managed to do, this underrated search engine is an excellent way to tap into a new demographic of buyers. The Bing network is owned by corporate giant Microsoft, and one of the biggest benefits of this…
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4/05/2020
There are more than enough articles floating around with ‘Expert SEO tips and Tricks’, or ’10 things you must be doing to optimise your site’. But who really has the time to read all that, let alone consider compiling an SEO strategy that works? It’s easy to find online…
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16/12/2019
4 signs you might need an SEO agency SEO can often be absorbed into the day to day marketing efforts of a company. However, this isn’t always the most beneficial use of your time. Whether your company has a dedicated in-house SEO Manager or it falls to the wayside and…
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11/12/2019
The Dark Horse yellow brick road PPC is a tricky business, there are literally thousands of variables that impact an accounts performance. This is where structure and discipline come in. Over the years, we have refined our strategy which allows us to consistently yield results. Below is a snapshot at…
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