Digital Audit
There is no room for mediocrity in the future. We will forensically retire your incumbent agency.
Piece by ickle piece individually wrapped in powerpoint slides.
An Altrincham PPC agency that’s actually in Altrincham
PPC ads are the gold-standard of quick conversions, instant visibility and immediate results. But therein lies the danger. Choose a sub-par PPC agency and your bottom line will suffer.
Dark Horse is an Altrincham PPC agency that’s actually in Altrincham and has vowed to right the wrongs of the PPC charlatans out there. The overspenders, the mis-spenders, the daylight robbers. Vengeful by name and forensic by nature, our tactical approach to PPC management is underpinned by knowledge, data and trusted tools to deliver impactful, commercial results.
Don’t just take our word for it. We’ve been established as a Google Premier Partner for 5 years running – a pedestal reserved for only the top 3% of companies in the UK. Your PPC horrors are over, but the nightmare for your competitors is only just beginning.
Why PPC should be on your radar
If you’re not engaging with a PPC agency, you’re missing out on waves of visitors and wads of cash that could make your business skyrocket. Not sold yet? Maybe this will convince you:
- Tailored audience targeting – Target specific audiences based on location, interests, demographics and more, so you can put your brand in front of your full range of potential customers. From PPC management in Altrincham to global reach
- Customised budgets – You can set daily or monthly budgets, so you never exceed your allocated advertising spend
- Cost-effective marketing – With PPC ads, you only pay when a potential customer clicks on your ad. You only pay for actual engagement, so it’s a seriously cost-effective advertising method. Ker-ching
- Real-time monitoring – Get the flexibility to adjust budgets and targeting options in real time for reactive campaign optimisation and maximum ROI
Achieving PPC success is about more than just setting up ads and paying for clicks. It requires technical expertise and a deep understanding of Google Ads’ algorithm and management tools. Cue our Altrincham PPC agency.
Our forensic PPC services
From our lair in Altrincham, PPC campaigns are researched, executed, optimised, and maximised, filling your pockets with the jingle-jangle of shiny gold coins. Here’s what to expect when you come under Dark Horse protection.
Search ads
The OG of PPC ads. Search ads, a.k.a paid search or pay-per-click (PPC) ads, are a type of online advertising where businesses bid on specific keywords or phrases to have their ads displayed on search engine results pages (SERPs). They’re typically displayed at the top or bottom of the search results, marked as “Ad” or “Sponsored”. Users search for a keyword, the algorithm determines which ads are most relevant, displays results, and advertisers only pay when their ad is clicked. Simple, right? It is for our experts. That’s why we employ them
Display ads
The next gen of PPC ads, but prettier. Display ads are visual online ads – banners or images are strategically displayed on websites, apps or social media platforms to get your users’ attention and encourage them to click. Display ads let you target very specific users based on their demographics, interests, and browsing/buying behaviours. Personalised ads make your brand or products immediately relatable to your target audience, meaning they’re more likely to spend some dough.
Shopping ads
Think PPC ads for shopaholics. Google Shopping ads, also known as product listing ads, allow you to promote your products directly on SERPs. They typically appear above or alongside organic search results and feature a product image, plus other relevant info. Businesses love Shopping ads for their high-conversion rates. Put your products front and centre of your users so they can buy instantly, without needing to open a shop on George Street.
Remarketing ads
The stalker ads of paid media that won’t let your potential customers get away that easily. Remarketing ads are a type of online advertising that specifically targets users who’ve previously visited your site or interacted with your brand. These ads are designed to re-engage potential customers by reminding them of what they were looking at earlier. Lure them back in and turn those users into converting customers.
PPC humblebrags
Element Games
63% increase in ROAS YOY
Dark Horse has worked with Element Games for a number of years and were previously working on a 10x ROAS.
Avenue 85
16,056% increase in revenue
Avenue85, an e-comms clothing company, had heard about Dark Horse’s reputation. It came to us to grow its site and reduce third-party platform reliance.
Why choose Dark Horse as your Altrincham PPC agency?
Our PPC experts have a combined 80+ years of experience, plus Google Premier Partner certification, so you’ll be in safe hands when you choose Dark Horse as your PPC agency. Altrincham businesses, plus brands across the UK and beyond rely on our elite team to diligently safeguard their bottom line and take their business to new heights. Come under our protection for:
- The finest minds in Altrincham PPC – Get access to the top PPC team in the WA15 area. You deserve the experts so that’s what you’ll get. Hands-on PPC management in Altrincham that delivers commercial results wherever you’re based.
- A forensic approach – We deliver meticulous PPC audits that identify where you’re going wrong and tell you what we’re going to do about it. Then we do it.
- Full transparency – Total transparency of the build, execution and results of your PPC campaigns. Monthly reports with actual results. Spend, conversions and cost are the only metrics you should care about. No fluff or vanity metrics.
- Personality – We’re straight talkers up north. No time for blaggards and crooks. We were born cynical, so we can see right through ‘em. Expect integrity and honesty at every turn. It’s the only way we know.
The elite minds dominating the Altrincham PPC landscape
The team
Dave Karellen
Head of PPC
Mensa man. Attribution, analysis, creativity, machine learning and advanced Excel tools are key focuses.
Keith Skelly
Head of Ecommerce
Over 17 years’ experience in PPC and digital marketing. He’s seen everything in the business.
Jack Kuehl
Head of Lead Gen
Over 10 years of experience and the go-to for brands where enquiries = money.
Camila Vidaurreta
Senior PPC Executive
Part of the Dark Horse team since 2021, Camila has become a PPC expert recognising the needs of a wide range of different businesses.
Jonathan Kelly
Senior PPC Executive
Jonathan is a strategist in driving revenue growth and optimising performance for ecommerce and lead gen businesses.
Ethan Lambert
Paid Media Executive
Ethan is a passionate and creative individual with an undying love for marketing through compelling narratives, gripping emotional connections, and thought-provoking experiences.
Lara Shaw
PPC Executive
As a newcomer to the marketing sector, Lara is full of fresh ideas with her background in Computer Science.
Erin Lobo
Digital Analyst
Erin collaborates with all Dark Horse teams to analyse strengths and weaknesses from a variety of channels, and provide strategic recommendations to potential clients.
Other things we do
Paid Social
They haven’t got mortgages so why not take their savings instead of Netflix. Paid Social so startlingly revolutionary that it could make Gen Z vote Tory with Kirsty Allsop as PM.
Learn More
SEO Service
The only thing you will get from page 3 is going blind.
Law professional, Tracey 23, from Skegness says "No sales below my favourite position - number 1 of course!"
PPC Service
PPC results to make you cry tears of joy.
PPC results to make your competition cry. Period. Make a Martini out of them.
The answers your clicks were looking for
What are the benefits of working with a PPC agency?
Thinking about using a freelancer instead of a PPC agency? Altrincham freelancers are ten a penny, but multiple heads are better than one when you’re battling the Hydra Google. Outsource your ads management to our PPC specialists and we’ll spearhead the fight for you. This’ll save you bags of time, so you can focus on the day-to-day of running your business. You’ll save money too – we have the insider tools and knowhow to optimise campaigns for less than you’d be able to if you were managing everything yourself. Not too shabby.
How do you measure PPC success?
Our stellar PPC specialists start by getting an understanding of your KPIs, whether that’s revenue, ROAS, leads, CPA, or a combination. We’re then able to see exactly what each click generates, so our elite Altrincham PPC team can determine if they’re hitting your business goals and objectives. Expect full transparency every step of the way.
How much does it cost to work with your Altrincham PPC agency?
You need to get in touch if you want that information. Not only are our quotes bespoke and made to suit what you want to achieve, we know without a shadow of a doubt that our competition trawl pages like this to find that information. Not today.
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viewGet a free PPC audit
Hand over the reins to your Google Ads account and our Altrincham PPC experts will unearth every skeleton in your closet. And then they’ll put a strategy together to clean up the mess and set you on the path to PPC success. Rip off the plaster, fill in the form with your details, and we’ll be in touch. Expect us.
Let’s begin.