Ink Splatter
Background Texture

A PPC agency that’s actually in Altrincham

Banner Rip
Graphic of an old-fashioned style train ticket


PPC ads are the gold-standard of generating quick conversions. Instant visibility, immediate results and the sweet sound of coins as they jingle-jangle in your purse. But therein lies the danger. Choose a mediocre PPC agency and your bottom line will suffer from overspending and mis-spending. Daylight robbery.

Dark Horse is a PPC agency that’s actually in Altrincham and has vowed to right the wrongs of polluted PPC agencies. Vengeful by name and forensic by nature, our tactical approach is underpinned by knowledge, data and trusted tools to deliver impactful, commercial results. Don’t just take our word for it though. We’ve been established as a Google Premier Partner – a pedestal reserved for only the top 3% of companies in the UK. We’re pretty proud.

Your PPC nightmare is over, but your competitor’s one has only just begun.

Digital marketing Altrincham | Altrincham market

 A PPC humblebrag

Background Texture

Why PPC should be on your radar

PPC has become essential in the digital domain. Almost 50% of small businesses in the UK rely on paid advertising to boost traffic and conversions for their website. If you’re not engaging with a PPC agency, you’re missing out on waves of visitors and wads of cash that could make your business skyrocket. Not sold yet? Maybe this will convince you:

  • Tailored audience targeting – The ability to target specific audiences based on location, interests, demographics and more, so you can reach your full range of potential customers
  • Customised budgets – Businesses can set daily or monthly budgets, ensuring that they never exceed their allocated advertising spend
  • Cost-effective marketing – Unlike traditional advertising methods, PPC advertising allows businesses to pay only when a potential customer clicks on their ad. This means you only pay for actual engagement, making it a highly cost-effective advertising method
  • Real-time monitoring – PPC advertising also offers the flexibility to adjust budgets and targeting options in real-time, allowing you to reactively optimise your campaigns and maximise ROI

However, achieving success with PPC campaigns requires more than just setting up ads and paying for clicks. It requires technical expertise and a deep understanding of the platform’s algorithm and campaign management tools. Cue our Altrincham PPC agency.

Background Texture

PPC services to impact your bottom-line

We research, we execute, we optimise and we maximise. The Dark Horse PPC team is the beating heart behind your PPC campaigns that never stops. For us, your business comes first. Here’s what to expect:

Search ads

The OG of PPC ads. The don. Search ads, also known as paid search or pay-per-click (PPC) ads, are a form of online advertising where businesses bid on specific keywords or phrases to have their ads displayed on search engine results pages (SERPs). These ads are typically displayed at the top or bottom of the search results and are marked as “Ad” or “Sponsored.” When a user searches for a particular keyword, the search engine algorithm determines which ads are relevant to that search and displays them accordingly. Advertisers only pay when their ad is clicked, hence the term pay-per-click. If increased visibility and traffic is your aim, then Search ads are the game. 


Display ads

The next gen of PPC ads, but prettier. Display ads are a visual form of online advertising where banners or images are strategically displayed on websites or mobile apps to get your users’ attention and encourage them to click on the ad. Unlike standard Search ads, Display ads can be found on various websites and platforms, including social media platforms, news websites and blogs. But the best thing about Display ads is that you can target very specific users based on their demographics, interests, and browsing/buying behaviours to advertise to every one of your audience personas. Personalised ads make your brand or products immediately relatable to your target audience, meaning they are more likely to become paying customers. Ka-ching.

Shopping ads

Think PPC ads for shopaholics. Shopping ads, also known as product listing ads, are a type of online advertising that allows businesses to promote their products directly on search engine results pages. These ads typically appear above or alongside organic search results and feature an image of the product, along with relevant information such as the title, price and store name. Ever seen that ‘Shopping’ tab on Google? Yeah, they’re Shopping ads. Businesses love them for their high-conversion rates, by cutting out the middle-man of endless hours of online browsing and putting your products front and centre of your users to buy instantly.


Remarketing ads

The stalker ads of paid media that won’t let your potential customers get away that easily. Remarketing ads are a type of online advertising that specifically targets users who have previously visited your website or interacted with your brand. These ads are designed to re-engage with potential customers who have shown an interest in a product or service by reminding them of what they were looking at and encouraging them to come back and make a purchase. Lure them back in and turn those users into converting customers.

Premier PPC agency in Altrincham

True PPC success depends on the knowledge, skills and integrity of your agency. If they don’t know or don’t care enough to put their blood, sweat and tears into your paid ads (that includes the cost of the ads themselves and an agency fee, mind you), they don’t have your best interests at heart. You want a PPC team that’s in your corner, cheering you on from the side lines. Pom-poms and burpees galore.

Our PPC agency in Altrincham has combined 66 years of experience spanning the best PPC minds in the North West to establish a paid search service that Altrincham businesses can rely on. With a Google Premier Partner certification, we’ve proven our worth to the digital overlords, and are ready and raring to take your business to new heights. Here’s how we’ll do it:

  • Meticulous PPC audits to identify where you’re going wrong and what we’re going to do about it
  • Hands-on PPC management and product feed management including a full-scale PPC strategy designed with your commercial goals in mind
  • Forensically researched keywords that are designed to convert users into customers
  • Monthly reports with actual results. Spend, conversions and cost are the only metrics you should care about. You won’t see any fluff about impressions here
  • Access to the top PPC team in the area. You deserve the experts so that’s what you’ll get
  • Total transparency of the build, execution and results of your PPC campaigns
Digital marketing Altrincham | Altrincham metrolink sign

People we’ve saved

Element Games

63% increase in ROAS YOY

Dark Horse has worked with Element Games for a number of years and were previously working on a 10x ROAS.

Avenue 85

16,056% increase in revenue

Avenue85, an e-comms clothing company, had heard about Dark Horse’s reputation. It came to us to grow its site and reduce third-party platform reliance.

Other things we do


Digital Audit

There is no room for mediocrity in the future. We will forensically retire your incumbent agency.

Piece by ickle piece individually wrapped in powerpoint slides.

Learn More

Paid Social

They haven’t got mortgages so why not take their savings instead of Netflix. Paid Social so startlingly revolutionary that it could make Gen Z vote Tory with Kirsty Allsop as PM.

Learn More
seo manchester

SEO Service

The only thing you will get from page 3 is going blind.

Law professional, Tracey 23, from Skegness says "No sales below my favourite position - number 1 of course!"

Learn More

PPC Service

PPC results to make you cry tears of joy.

PPC results to make your competition cry. Period. Make a Martini out of them.

Learn More