22/09/2023
 Ad customisers are nothing new. They’ve actually been around for years. You’ll have most commonly seen them as a countdown in the ad text for events like…
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19/09/2023
Ad Assets, formally known as extensions, are a key part of any Google ads account. Most accounts we see use these in some capacity, with site links and call extensions being the most frequently used. But I want to talk to you about a couple of Google ads…
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13/09/2023
It’s a very big thing, accountability, because ultimately whenever you take on any search marketing agency, you trust them with a huge amount of money. You need to be able to hold those agencies accountable to make sure they aren’t…
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9/09/2023
The mere exposure effect. The psychological phenomenon that is all about how the more we see things, the more we tend to like them. This is how advertisers really use remarketing methods to hone down on their audiences throughout PPC campaigns. The top 5 remarketing methods you should…
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30/08/2023
*This content was originally recorded in 2022* Today, we’re talking about the cookie consent configuration in 2022 and the wider scope of that, ie. privacy. We’ll also touch on preventing data loss by not jumping the gun.  …
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17/08/2023
It’s almost like Black Friday happens every year, so we’re going to have to think about a Black Friday PPC strategy eventually. We’re here to share with you some of our top PPC tips…
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15/08/2023
Let’s dish on some of the most common issues that we find in prospects’ accounts when we carry out our free PPC audit. It’s the same problems we find again and again, so we’ll be focussing on those…
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30/03/2023
For the past couple of years, automation has been taking over Google Ads accounts for things like Performance Max and automated Google ads bidding strategies. Meaning the amount of manual changes that we can make to accounts has decreased. Things like…
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7/02/2022
Dark Horse is a PPC Google Premier Partner. We are in the top 3% of UK PPC agencies, thus gaining this status. The Paid team have worked incredibly hard to get this achievement; demonstrating our commitment to product expertise, driving client growth and ensuring our clients succeed with Google…
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