18/10/2021
Fa la la la laaaa. Let’s stop right there. It’s not the most wonderful time of the year. It’s October. But when it comes to PPC and Google Ads, this is the time of year to get your ducks in a row. The next quarter is the biggest season for…
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4/10/2021
Dark Horse, is putting words into actions as it cultivates the Dark Forest. Dark Horse doesn’t just say it supports offsetting carbon-emissions; it puts it into practise. We work with clients who also believe sustainability isn’t just a bullshit bingo buzzword. It believes in what it is trying to…
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25/04/2021
Shopify has seen substantial growth since its launch in 2006. It is one of the leading ecommerce platforms and continues to grow in popularity working with well-known brands such as Gymshark, Kylie, Polaroid, Huel, Lindt, and even more across their Shopify Plus platform. For fast-growing retailers like these, one of…
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16/03/2021
Brand bidding in your PPC campaigns is a divisive topic. Should you bid on your branded terms? Should you bid on your competitor’s brand terms? Brand bidding is a PPC strategy for bidding on search terms relating to your brand. For example, ecommerce platform Shopify makes bids on ‘shopify’ search…
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23/02/2021
You trust your agency, right? Sure, they might not have not been in touch in a while and sure you have no idea how much money your business is currently making from PPC or SEO but isn’t that normal? The short answer is no, no it is not.
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25/11/2020
Black Friday 2020 is finally here, and we’re eager to see exactly how Covid-19 and two lockdowns will impact the shopping day of all shopping days. It’s no secret that this year has been unlike any other: retailers are fighting to stay afloat whereas shoppers are carefully considering their purchasing…
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11/08/2020
Although Bing hasn’t quite reached the status of verb the way that Google has managed to do, this underrated search engine is an excellent way to tap into a new demographic of buyers. The Bing network is owned by corporate giant Microsoft, and one of the biggest benefits of this…
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11/12/2019
The Dark Horse yellow brick road PPC is a tricky business, there are literally thousands of variables that impact an accounts performance. This is where structure and discipline come in. Over the years, we have refined our strategy which allows us to consistently yield results. Below is a snapshot at…
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