Campaigns fit for a king… or queen
During our research phase, we highlighted that the client wasn't promoting their products well enough. There was very little targeting, meaning they were missing out on a lot of potential customers.
It was immediately obvious that Grindstore knows it all when it comes to popular culture and they've seen some success in running campaigns centered around this. So, we built out a calendar full of ideas that we can market to target specific audiences. The calendar included anything from political events, movies, popular TV shows, upcoming game releases, all the way to concerts and more. Grindstore were able to print designs on products and apparel alike, we took full advantage of this, ensuring that we were ahead of the curve compared to our competitors, when it came to pumping out new content.
We started a messenger campaign to begin with, following the end of the popular TV series Game of Thrones. Using ManyChat, we created an engaging quiz within Facebook Messenger that people could play through to find out what "house" they belonged to. This campaign resulted in a huge amount of interaction allowing us to build a marketing list which could be used for remarketing purposes in both PPC and Paid Social campaigns.
Of course, we didn't stop there. That first campaign opened the doors for more quirky campaigns. Another was centered around Ru Paul's Drag Race where we set up multiple campaigns to drive customers to the Grindstore website to buy themed Christmas jumpers. Using split testing variants of the products, with separate ads tailored to both men and women, we saw an increase in engagement throughout the client's social channels whilst keeping costs at a minimum.
Dressed for success
Game of Throne Chat bot:
from Facebook Messenger.
RuPaul Facebook ad:
within 3 months
within 3 months
Our RuPaul ad resulted in over