Total leads and reduction in CPA
A glance at how we did it...
Built a profile of a converting customer: device, demographic, time and day and proactively targeted them.
Worked with the SEO team to improve the website for conversion rates. Also adjusted campaign landing pages in line with the SEO team adjustments and recommendations.
Created a balanced bit portfolio utilising multiple platforms and used a multi-touchpoint strategy: display, search, remarketing.